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Mapping Customer Journeys Through a Systems Lens

Horizon CX

The customer journey map (CJM) is a useful and crucial tool to help businesses uncover and visualize the experience their customers have when interacting with the brand from the customer’s point of view. That last underlined phrase underscores the criticality and validity of the customer journey.

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The Critical Steps to Ensure Your Program Is Not Seen As Something Soft and Fluffy

Beyond Philosophy

Anna wants to operationalize journey mapping to make their Customer Experience more customer centric. Perhaps more importantly, she wants these improvements to prove practical and effective rather than viewed as a “soft and fluffy” exercise that is not practical for the organization to continue to support.

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Critical Steps To Ensure Your Program Is Not Seen as Something Soft and Fluffy

Beyond Philosophy

Journey mapping can be a tricky thing for organizations. Organizations often think that doing a journey map of their experience will be the answer to life, the universe, and everything. . If we think about why we do journey mapping, one of the big reasons is to alleviate blind spots within the team.

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Turn Customers Into Fans With Help From a CX Rockstar

CSM Magazine

Senior managers responsible for customer service operations are now looking to boost their own skills to deliver effective and successful CX outcomes. Connecting with customers for competitive advantage. Times of change can also be a great catalyst to reflect on operations starting first with the customer journey.

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Q&A: Digital Customer Success Strategies to Drive User Adoption

ChurnZero

Q&A: Digital Customer Success Strategies to Drive User Adoption. Accessing meaningful data points early in the customer journey can be difficult. You can easily miss opportunities to deeply understand your customers’ behavior when your insights depend on those data points. How are you categorizing your customers?

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Utilities and The State of the Consumer

Maru Group

Tailoring engagement efforts to specific customer segments will increase the return on investment. They discussed understanding customer needs in relation to Distributed Energy Resources (DERs). This exercise was instrumental to the success of the smart city initiative undertaken by Colorado Springs Utilities (CSU).

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Six Best Customer Engagement Platform Tools for Onboarding in 2022

Totango

Integrations: does the platform integrate with other tools you’re using to engage customers, such as your live chat app or email autoresponder? Price: how does the cost of the platform stack up against other options and your return on investment? Use this checklist when considering customer engagement options.