BlueOcean

OCTOBER 10, 2016

As a contact center, we might be checking all the boxes in our call flow process, but that doesn’t mean the customer necessarily had a great experience. That’s why customer journey mapping in the contact center is essential to understand how the customer experience is built at every touchpoint.

Customer Journeys 120

Customer Journeys Contact Center Call Flow First Call Resolution 120

Experience Investigators by 360Connext

DECEMBER 15, 2023

What are the ways you can showcase how the employee experience is reflective (OR not) of your aspirational customer experience? Related: Three Employee Experience Touchpoints that Impact Customer Experience Then be honest and authentic about sharing where this might need attention. Share customer journey maps and insights.

Communication 304

Communication Tips Customer Journeys Customer Experience 304

Michel Falcon Experience

APRIL 3, 2019

In all my years of focusing on customer experience management, there is one practice that stands out amongst them all…customer journey mapping! How customer journey mapping will improve your operational strategy. ? Customer journey mapping is a fantastic way to improve your customer experience.

Customer Journeys 94

Customer Journeys Case Study Study Customer Experience 94

CX Accelerator

NOVEMBER 11, 2022

Customer Insights/Measurement/Analytics. Customer Journey Mapping. Resource: Outside In: The Power of Putting Customers at the Center of Your Business by Harley Manning and Kerry Bodine. CUSTOMER INSIGHTS/MEASUREMENT/ANALYTICS Understanding your customers is at the heart of customer experience.

Customer Journeys 307

Customer Journeys Resources Analytics Customer Centricity 307

delighted

NOVEMBER 30, 2021

When you think like your customer, you get to know how they interact with your company or brand – an exercise that will help you understand what makes them happy or frustrated based on the micro-experiences they have. . What are customer touchpoints? Why is it important to understand customer touchpoints?

Touchpoint 87

Touchpoint Customer Journeys Net Promoter Score Effort Score 87

Experience Investigators by 360Connext

JANUARY 12, 2021

Investments are made and resources are allocated to VoC because the insights it can offer are essential to understanding what customers want. While customer experience can often feel ethereal and difficult to measure, a Voice of the Customer Program can make it feel more tangible. So why do so many VoC strategies fail?

Customer Journeys 241

Customer Journeys Net Promoter Score Metrics Effort Score 241

Kerry Bodine

JANUARY 27, 2018

Number 10: Hypothesis Journey Maps: Necessary AND Dangerous. Hypothesis journey mapping is necessary because it ensures you’re not reinventing the wheel with your journey mapping efforts, but rather building on what your organization already knows about the customer experience.

Customer Journeys 0

Customer Journeys Customer Experience Touchpoint Exercises 0

CloudCherry

MARCH 19, 2019

This requires a massive sea change in the metrics and strategy the profession is currently using to measure their success. While these metrics can help CX and marketing teams tell descriptive stories about the state of the customer’s experience, they aren’t credible when it comes to making business decisions.

Financial 218

Financial Metrics Customer Journeys NPS 218

Lumoa

FEBRUARY 21, 2023

Focusing Heavily on Metrics The first sign that a VoC program is losing momentum is when it becomes just another way to measure and report performance metrics. It looks at how feedback from the programs is being used to shape, inform, and create initiatives that are then applied to transform customer service.

Gamification 208

Gamification How To Customer Journeys Omni-Channel 208

Seaton CX

SEPTEMBER 27, 2023

It’s a rush of activity, where success is measured in milliseconds and the agility of your reflexes. It’s an exercise in tactical responsiveness but strategic futility, and a cautionary tale for many CX leaders who mistake busyness for progress. Every department was customer-focused , but no one was customer-centric.

Customer Journeys 52

Customer Journeys Touchpoint Customer Centricity Contact Center 52

Doing CX Right

OCTOBER 9, 2019

Journey Mapping is an important component of any CX practice. We talked about customer journeys and how the process helps people understand their customers better. CX topics include: What customer journey mapping is. How to map ‘as is’ and ‘to be’ journeys.

Customer Journeys 40

Customer Journeys Exercises Customers Touchpoint 40

Ian Williams

NOVEMBER 15, 2015

In this two part blog, we take a look at Customer Journey Mapping. In this first blog, we examine the origins and principles of journey mapping, with the follow on blog looking at different elements, approaches and methodologies. CX (Customer experience) is the real deal. Breaking it down.

Customer Journeys 56

Customer Journeys CEM Exercises Brands 56

Experience Investigators by 360Connext

JULY 12, 2022

Customer Listening Posts are specific tools, locations and mechanisms to gather customer feedback along specific touchpoints on the customer journey. Listening posts: Help us understand individual customer needs and experiences closer to real-time. Related Article: Why Journey Map?

Customer Journeys 143

Customer Journeys Feedback Social Media Exercises 143

CloudCherry

MARCH 28, 2019

Everyone is talking about journeys. But 99% of enterprises don’t bring those journeys into their CX programs. Most journey mapping exercises start out great with gathering everyone in a room, brainstorming touchpoints and designing a visual journey of how customers move through their interactions with your company.

Customer Journeys 231

Customer Journeys CEM NPS ROI 231

Kerry Bodine

NOVEMBER 15, 2017

Yesterday I co-hosted a journey mapping webinar with our partner J.D.Power. You’ll find them grouped them into four categories: general questions, how to get started, types of journey maps, and our journey mapping process. Customer journey mapping tends to be very expensive.

Customer Journeys 120

Customer Journeys Exercises Contact Center Touchpoint 120

PeopleMetrics

MARCH 26, 2018

Whether you're a seasoned CX professional or you've never heard of CX, chances are you at least have some basic notion of the areas, or touchpoints, where customers interact with your organization. Your website, call center or storefront are all examples of possible customer touchpoints. Touchpoints vary.

Touchpoint 86

Touchpoint Feedback CEM Call Center 86

CloudCherry

DECEMBER 1, 2018

CloudCherry uses very specific journey mapping, reporting, and analysis from a beginning-to-end member experience to show how data can drive change, improve employee action and delight the member, whether it be a normal visit to withdraw or deposit funds or a new customer obtaining a new checking account or opening a business loan.

Customer Journeys 150

Customer Journeys CEM Net Promoter Score Touchpoint 150

Experience Investigators by 360Connext

FEBRUARY 23, 2021

What are the ways you can showcase how the employee experience is reflective (OR not) of your aspirational customer experience? Related: Three Employee Experience Touchpoints that Impact Customer Experience. Share customer journey maps and insights. Ask your employees for examples. Wave a magic wand.

Communication 178

Communication Tips Customer Journeys Customer Experience 178

CloudCherry

OCTOBER 19, 2018

CloudCherry uses very specific journey mapping, reporting, and analysis from a beginning-to-end member experience to show how data can drive change, improve employee action and delight the member, whether it be a normal visit to withdraw or deposit funds or a new customer obtaining a new checking account or opening a business loan.

Customer Journeys 150

Customer Journeys CEM Net Promoter Score Touchpoint 150

Lumoa

FEBRUARY 14, 2024

How to Spot Gaps in Your CX Strateg y Tracking this data through CX management software gives companies the freedom to tinker with other aspects of CX, like the number of customer touchpoints or level of personalization, with measurable KPIs to judge the results. Fine-tuning your CX elements is a constant exercise.

Strategy 208

Strategy Customer Experience How To Multi-Channel 208

Lumoa

SEPTEMBER 11, 2023

That’s why customer experience strategy plays such an essential role in determining how well a business performs. It involves creating a plan to elevate every customer’s experience across every touchpoint they have with your company. Customer effort score (CES), CSAT, and NPS are examples of metrics applicable in either case.

Strategy 208

Strategy Customer Experience Effort Score Net Promoter Score 208

Lumoa

SEPTEMBER 11, 2023

That’s why customer experience strategy plays such an essential role in determining how well a business performs. It involves creating a plan to elevate every customer’s experience across every touchpoint they have with your company. Customer effort score (CES), CSAT, and NPS are examples of metrics applicable in either case.

Strategy 208

Strategy Customer Experience Effort Score Net Promoter Score 208

SmartKarrot

MAY 6, 2022

From a bird’s eye view, the customer journey is a simple, transactional journey happening between a seller and a buyer. However, a deeper dive into the ocean of customer journey brings you face-to-face with the complexities associated. Rather, it is a journey from A to Z with several touchpoints in between.

Customer Journeys 10

Customer Journeys Touchpoint Effort Score B2B 10

Interactions

APRIL 8, 2021

So, when it comes to digital channels, it’s important to have a unified, cohesive, and consistent strategy across all possible touchpoints. . The best way to zoom out and see the whole customer experience is through customer journey mapping. Check out all of our resources on customer journey mapping here.

Customer Journeys 62

Customer Journeys Social Media Exercises Measurement 62

Comm100

FEBRUARY 6, 2023

A good CX is customer-centered. You have to predict the customer’s expectations, constantly measure your CX performance, and solicit feedback from them. Institutions will be looking to humanize their digital experience to increase customer satisfaction and build loyalty in 2023.

Financial 191

Financial Trends Self Service Customer Experience 191

Pointillist

JULY 25, 2018

Companies are increasingly benefiting from customer journey analytics across marketing and customer experience, as the results are real, immediate and have a lasting effect. Learning how to choose the best customer journey analytics platform is just the start. Steps to Implement Customer Journey Analytics.

Customer Journeys 93

Customer Journeys Analytics How To Metrics 93

Comm100

DECEMBER 19, 2017

Customers are smarter than before, and most of them already know your products and services intimately, based on online research or referrals, before making a purchase. These enlightened customers demand a certain quality of interaction and service from your company. They should be quantifiable and measurable.

Strategy 287

Strategy Customer Experience How To Customer Journeys 287

Russel Lolacher

JUNE 15, 2021

Some of these do indeed exist already but as our culture continues to put customers ahead of employees, it might spark some ideas on how an organization can internally better engage their staff. Or at least measure how they are doing. We can’t forget that improving organizational health improves customer engagement.

Employee Experience 128

Employee Experience Customer Experience Customer Service Customer Journeys 128

ChurnZero

JANUARY 6, 2022

Changing the perception of Customer Success within your organization starts by evaluating your metrics. What you measure and report to your leadership team and your board really does make a difference.”. In the table below, Matt breaks out Customer Success metrics by the value they communicate to the business.

Metrics 98

Metrics Customer Success Customer Journeys How To 98

Method:CRM

SEPTEMBER 1, 2022

Here are four key traits of a company with a good CX: Adopts a customer-centric company culture where all employees are responsible for customer happiness. Implements well-designed touchpoints that satisfy the customer’s needs. Delivers quality customer experience consistently. Get to know your customers.

Customer Journeys 52

Customer Journeys Customer Experience How To Self Service 52

Confirmit

JULY 24, 2018

The journeys on which your customers’ travel when engaging your organization often vary significantly, are rarely linear, and can be downright complex. Understanding those customer journeys is an extremely important part of any Customer Experience (CX) strategy. Journey maps serve as a diagnostic tool.

Consulting 40

Consulting Customer Journeys Touchpoint Exercises 40

Pointillist

JULY 25, 2018

By Swati Sahai Companies are increasingly benefiting from customer journey analytics across marketing and customer experience, as the results are real, immediate and have a lasting effect. Learning how to choose the best customer journey analytics platform is just the start. If so, you are not alone.

Customer Journeys 43

Customer Journeys Analytics How To Metrics 43

Lumoa

SEPTEMBER 30, 2022

This, in turn, allows you to build better products and features designed to meet your customers’ biggest needs, all while making timely adjustments that produce better results. . Let’s take a look at the trends that will shape the customer journey in banking in 2023 and beyond. Improving Products and Services Through Big Data.

Banking 236

Banking Customer Experience Self Service Financial 236

Beyond Philosophy

APRIL 7, 2022

I use an exercise when I am a speaker that demonstrates how this spontaneous formulation works. Bear in mind that almost nobody I have ever done this exercise with has been to the Congo, but they all have expectations. We learned that customers’ emotional expectations for the sales call were almost fearful.

Exercises 78

Exercises Customer Journeys Comparison Customer Expectations 78

Totango

JULY 19, 2022

By definition, a CRM system is a tool for managing the data associated with customer relationships, so it may seem like a good idea to turn to your CRM to help you manage all of this data you’ve collected. Attempting to retrofit your CRM to accomplish this strategic initiative is likely an exercise in futility.

CRM 89

CRM Customer relationships Customer Success Exercises 89

ECXO

AUGUST 9, 2023

Map the end-to-end journey Journeys are all about clarity, direction and value. Journey mapping is probably not new to you. You’ll have heard a 1000 times that you need to identify the key touchpoints that are a moment of truth with our customers. Don’t go into airplane mode.

Consulting 98

Consulting Competitive Advantage Culture Touchpoint 98

CX Journey

APRIL 3, 2019

There are a lot of different channels and ways for customers to tell you about their needs and desired outcomes and how well you are performing against their expectations. Understanding these expectations and identifying key drivers of a great customer experience are important outcomes of this exercise. Research your customers.

Customer Centricity 150

Customer Centricity Exercises Customers Culture 150