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Q&A From My CXPA Webinar: From Journey Mapping To Journey Management

Kerry Bodine

On Wednesday I presented a webinar with the Toronto Customer Experience Professionals Association. We got a ton of great questions about the content I presented. Do you first have to analyze customer (quantitative) data or focus on their (qualitative) journeys? Can we have nested journeys?

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Customer journey map: The key to understanding your customer

delighted

However, understanding every customer’s experience at each stage of the customer journey is crucial for turning business insights into long-term improvement strategies. . In this post, we will cover: What is a customer journey map? How can customer journey maps improve customer experiences?

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Guest Post: 7 Ways Improved Customer Journey Results in Business Growth

ShepHyken

They write about how improving customer journeys increases business growth. Consistently improving the customer journey and user experiences can help you attract and retain loyal customers. Let’s explore how improving customer journeys and user experiences empowers you to achieve sustainable business growth.

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5 Things We Learned from EMEA Customer Experience Experts at XI Forum Europe

InMoment XI

Changing cultures and mindsets to be more people focused can be tricky in certain industries, however, it’s important to keep everyone in the business updated on your CX efforts so they can truly see the difference you are making in the wider business. 5: Enrich the Lives of Your Customers—Great CX Doesn’t Need to be Complicated.

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How complex does a journey map need to be?

SuiteCX

We just finished teaching a class on CX driven Journey mapping to a large and very diverse group. The majority of customers have similar objectives in dealing with their providers. There is no law that says you can’t just map a problem area or assess a particular product or service experience.

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Communicating CX: 15 Tips for Talking About Customer Experience

Experience Investigators by 360Connext

What are the ways you can showcase how the employee experience is reflective (OR not) of your aspirational customer experience? Related: Three Employee Experience Touchpoints that Impact Customer Experience Then be honest and authentic about sharing where this might need attention. Share customer journey maps and insights.

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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators by 360Connext

But today’s C-Suite is still questioning the value of customer experience and asking if investing in CX is worth it. CX leaders need to present strong business cases for every step of their journey. If you have customers, then they’re having an experience with your brand, your products, and at every step in their journey.

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