Beyond Philosophy

OCTOBER 31, 2020

My behavior on Amazon is part of a broader concept called Negativity Bias, and it’s a massive influence on customer behavior. This episode of The Intuitive Customer discusses the concept of Negativity Bias and how it affects people’s behavior in your Customer Experience. Key Takeaways. Recommended Actions.

Return on Investment 60

Return on Investment Exercises Customers Advertising 60

ChurnZero

NOVEMBER 5, 2021

You purchased your Customer Success software with expectations of how it would perform and how your team would use it. For busy Customer Success teams, it can be difficult to pause and reflect on the systems you use to manage your days. The 7-point audit checklist for Customer Success software 1. New problems surface.

Software 52

Software Customer Success Net Promoter Score Exercises 52

ChurnZero

MARCH 11, 2020

This is a guest post by Jay Nathan , Founder & Managing Partner at Customer Imperative. Disappointed, but oddly satisfied, I hung up the phone from a call with a recently-churned customer. When I ran Customer Success at PeopleMatter I interviewed every customer who canceled their services with us.

Customer Journeys 52

Customer Journeys ROI Return on Investment Customer Success 52

ChurnZero

NOVEMBER 5, 2021

7-Point Audit Checklist for Customer Success Software. You purchased your Customer Success software with expectations of how it would perform and how your team would use it. But if you want to ensure your Customer Success software keeps working for you, and not against you, it’s a worthwhile exercise to evaluate its performance.

Software 52

Software Customer Success Net Promoter Score Exercises 52

Totango

JANUARY 4, 2019

‘Customer-centric’ no longer just refers to a marketing strategy—it’s a whole economy. Customer expectations and demands on enterprises have never been so high, or so personal—especially for SaaS companies who are at the forefront of both the modern wave of technology and the new customer-centricity business model.

Customer Centricity 79

Customer Centricity ROI Strategy Company 79

CSM Magazine

APRIL 23, 2021

Accelerated by the pressures of Covid-19 and enabled by digital, brands are trying to respond to the ongoing challenge of commoditisation by moving from transactional to long-term value driven relationships with customers. Together, these traits affect the relationship service brands have with customers, i.e. the length, breadth and depth.

Brands 52

Brands How To Exercises Return on Investment 52

Lumoa

SEPTEMBER 11, 2023

The customer is a mysterious creature. Deciphering the wants and needs of your customers is essential for sustainable, long-term success. For a company to grow, it needs to convert one-off customers into regular patrons. In customer experience, as with any other business endeavor, failure to plan is planning to fail.

Strategy 208

Strategy Customer Experience Effort Score Net Promoter Score 208

Lumoa

SEPTEMBER 11, 2023

The customer is a mysterious creature. Deciphering the wants and needs of your customers is essential for sustainable, long-term success. For a company to grow, it needs to convert one-off customers into regular patrons. In customer experience, as with any other business endeavor, failure to plan is planning to fail.

Strategy 208

Strategy Customer Experience Effort Score Net Promoter Score 208

ChurnZero

JUNE 27, 2023

In business, particularly among customer success professionals, it conjures up one key question: how can we do more with less? In my view, an effective digital customer success strategy has four key steps involving: Customer data Customer segmentation Automation A customer journey map 1.

Customer Journeys 52

Customer Journeys Customer Success Strategy Net Promoter Score 52

Pointillist

JULY 25, 2018

By Swati Sahai Companies are increasingly benefiting from customer journey analytics across marketing and customer experience, as the results are real, immediate and have a lasting effect. Learning how to choose the best customer journey analytics platform is just the start. If so, you are not alone.

Customer Journeys 43

Customer Journeys Analytics How To Metrics 43

SmartKarrot

DECEMBER 30, 2021

Customer journey mappings have gained a lot of traction amongst B2B SaaS organizations. A part of the reason is how they can drive customer experience improvements. . But you need to spend quality time and resources in the journey mapping process. Customer journey mapping mistakes to avoid at all costs.

Customer Journeys 10

Customer Journeys Communication B2B Return on Investment 10

Ian Williams

FEBRUARY 20, 2020

In the last video we covered off the last part of CX principles, those things that underpin customer experience. First of all what are the motivations for an organisation undertaking a customer experience project. Those six areas are now: 1. The next area is about writing a business case. The fourth area is leadership immersion.

Leadership 52

Leadership CEM Customer Journeys Video 52

ChurnZero

JANUARY 26, 2021

This is a guest blog post by Jay Nathan, Chief Customer Officer at Higher Logic. A J oint Success Plan is a simple but powerful tool for outcome-based customer success management. It’s designed to help solution providers align with their customers’ business goals and objectives.

Customer Success 98

Customer Success Tools Management Chief Customer Officer 98

Gainsight

MAY 1, 2023

The customer success (CS) community has come a long way in the last ten years since our first Pulse Conference in 2013. For many CS professionals, there is a clear track from Customer Success Manager (CSM) to Team Lead to Head of CS and eventually (Chief Customer Officer) CCO. The CSM team shifted to become customer advocates.

Effort Score 59

Effort Score Tips Chief Customer Officer Return on Investment 59

SurveySensum

AUGUST 26, 2020

To answer simply, how are you going to design, measure, and optimize your CX program if you don’t know its return on investment? . And if you are making an investment, you need to make sure that there is a defined and forecasted return on that investment. . Customer Retention . Now, how would you do this?

ROI 98

ROI Effort Score e-support Metrics 98

SmartKarrot

OCTOBER 12, 2022

It is obvious that your enterprise’s greatest asset is its customer base. Additionally, customers who are pleased and satisfied with your offerings are a powerful force behind the expansion of your company. It may appear that this only applies to B2C companies that conduct direct sales to customers.

B2B 10

B2B Customer Journeys How To Net Promoter Score 10

Thunderhead

FEBRUARY 8, 2019

Trusted companies make staff and customers happy, outperforming their rivals. Conversely, trusted brands are rewarded: Edelman’s research shows that high-trust companies outperform rivals in their sector: over the course of 2018, 31 highly trusted US companies provided a 5% higher return on investment than the sector average.

Return on Investment 40

Return on Investment Exercises Brands Government 40

Experience Matters

APRIL 7, 2015

In its third year, these awards recognize companies that provide products and services that help companies improve the customer experience they deliver. 1) Company Overview: Clarabridge’s customer experience management platform helps hundreds of the world’s leading brands understand and improve the customer journey.

Groups 120

Groups Multi-Channel Omni-Channel CEM 120

Ian Williams

MARCH 19, 2020

In this next video in the CX Club series, Christopher Brooks from Clientship CX and Ian Williams from Jericho look at leadership in terms of the way it relates to customer experience. Now if you look at customer experience as an alternative business model, then you can start to look at the commercial value you can drive.

Leadership 52

Leadership Consulting Financial Video 52

Confirmit

MAY 29, 2018

What is Voice of the Customer (VoC)? Voice of the Customer refers to the way an organization collects customer feedback, analyzes the data, distributes it to the right people and takes action on these insights in order to generate financial benefits. Why Does Voice of the Customer Matter? Otherwise your program will fail.

Customer Journeys 40

Customer Journeys Multi-Channel Net Promoter Score Competitive Advantage 40