Currency Alliance

JUNE 16, 2020

In any case, I think the vast majority of practitioners will be as excited as I am, to think what this wave of innovation means for consumers: more brands finding cleverer, more meaningful ways to create compelling customer value. A disloyal generation? Disruptors show us how it’s done.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Currency Alliance

OCTOBER 12, 2021

Several airlines and hotel groups did win my preference because of their loyalty program. The Norwegian Rewards program, for example is so transparent that I can redeem my value whenever I want by applying the accumulated points to my next purchase. We also make it easier for any customer touchpoint to become loyalty-enabled.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Retently

MARCH 18, 2024

This will ensure that the team’s objectives are directly connected to improving customer satisfaction. Incorporate customer feedback into regular strategy sessions to ensure customer insights are at the heart of decision-making processes. Encourage a culture where customer insights are valued and explored.

Survey 139

Survey Customer Service Strategy Effort Score 139

Second to None

APRIL 12, 2018

In order to establish a strong understanding of customer insights, restaurant managers may want to consider investing in a customer database to collect important data, key insights, and trends to better serve and suit their customers for improved business relationships and better business outcomes. Segmentation.

Marketing 67

Marketing Social Media Loyalty Programs Rewards Programs 67

Currency Alliance

FEBRUARY 26, 2019

Furthermore, given the historically high entry costs to deploy a comprehensive loyalty system, faster payback is often found among many of those other marketing disciplines cited by Gartner. If your objective is to increase customer frequency, these are some suggested tactics. Evaluate Resources. Resources” often means budget.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

SuiteCX

JANUARY 19, 2015

Key Learning: Bringing in partners is a good way to shore up limited resources during a major implementaDon.

Customer Journeys 100

Customer Journeys CRM Leadership Customer Centricity 100

Currency Alliance

MARCH 21, 2019

Loyalty systems were some of the first marketing technology, dating back 35 years. Now, these legacy systems are showing the strain. We estimate that almost 30% of the total cost of a loyalty program goes to cover the cost of maintaining and enhancing these systems – value that cannot be passed on to customers.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

Currency Alliance

SEPTEMBER 5, 2018

Even though Plenti failed[i], Amex’s effort showed belief in the coalition model by one of the biggest names in reward programs. The “Marriott More” program allows its members to earn and redeem points on everyday retail purchases[iii]. Sparse claims that the model is dead are severely misinformed. Unfulfilled promises.

Loyalty 36

Loyalty Consumers Brands Airlines 36

Currency Alliance

FEBRUARY 10, 2020

Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. US chain Kroger allows customers to donate points to community initiatives.[v].

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52