SurveySparrow

FEBRUARY 22, 2024

Integration capabilities allow you to connect your retention software with your CRM, email marketing tool, e-commerce system, and more. This integration provides a holistic view of your customers, from acquisition through retention. As a result, it increases the likelihood of engagement and gets more complete customer insights.

Customer Retention 52

Customer Retention Software Gamification e-support 52

Currency Alliance

JUNE 11, 2017

Revolutions are typically bad for incumbents, but in the context of loyalty marketing, I would argue that the Revolution for customers is only a natural Evolution for brands. Examples include WiFi, PDF, Mobile Operating Systems, logistics protocols, manufacturing components, etc.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Rewards Programs 52

Currency Alliance

OCTOBER 12, 2021

Just like the most frequent customers, engaging the mid-long-tail in your loyalty program will depend on finding complementary brand partners. However, the vast majority of these customers are a more varied subset of your audience, with more varied interests. Vueling is similar.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Currency Alliance

JUNE 16, 2020

The incredible degrees of customer engagement that have been achieved, should inspire and guide the efforts of loyalty marketers in the coming year. Voxi is the ‘youth brand’ of Vodafone, whose highly successful VeryMe rewards program has previously been praised by Currency Alliance. A disloyal generation?

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Retently

MARCH 18, 2024

This will ensure that the team’s objectives are directly connected to improving customer satisfaction. Incorporate customer feedback into regular strategy sessions to ensure customer insights are at the heart of decision-making processes. Encourage a culture where customer insights are valued and explored.

Survey 141

Survey Customer Service Strategy Effort Score 141

Currency Alliance

FEBRUARY 26, 2019

The reality is that there are a lot of people slapping each other’s backs about incremental gains, while most brands still have less than 1/3 rd of customers active in their loyalty programs. A loyalty program should be relevant to 80% of customers. Offer ‘special’ incentives for non-frequent customers.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

MARCH 21, 2019

Loyalty systems were some of the first marketing technology, dating back 35 years. Now, these legacy systems are showing the strain. Change in the legacy loyalty platform, on the other hand, has been difficult and expensive, because the vendor must be supportive, if not fully engaged for nearly any desired change to functionality.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58