Why an Effortless Experience Isn’t Enough for Customer Loyalty
SEPTEMBER 18, 2019
A while back, my teammates and I spent hours in a conference room mulling over the concept of effortless experience. Prior to this, we had all read the book, “ The Effortless Experience: Conquering the New Battleground for Customer Loyalty ,” and one question came out of it: Is effortless really enough? . So I’ll provide the reasoning behind both positions, starting with the argument for the effortless experience. . The argument for an effortless experience .