INDUSTRY INSIGHTS YOUR PEERS ARE READING
A recent post by John Ollila on Loyalty Lobby about customer journey maps and touchpoints in the leisure industry prompted me to share with you, an experience I had recently with the Hilton Group. Otherwise you're just cheating the customer. MORE
Assuming you have developed a customer journey map based on a core segment persona, you are likely expecting that this design tool will help you improve the experience you deliver to this customer group. MORE
Understanding what your customers are doing when is such a sexy, intriguing topic. We all want to better comprehend why our customers behave the way they do and when they make certain choices. That’s why customer journey mapping is such an inviting idea. MORE
In our last post, we discussed three common pitfalls companies encounter in their customer journey marketing (CJM) initiatives: little support from the C-suite, a short-sided view of the end goal, and limited customer perspective. Socializing your journey map is critical. MORE
Customer Experience is now recognised as a profession – as I am sure many are bored with hearing me repeat over and over again! As a result, the Customer Experience discipline is most definitely NOT a tick, or check box exercise! A collage of customer journey maps! MORE
Customer journey mapping is a valuable tool, but Customer Journey Thinking can change your culture. Watch this short Temkin Group video to find out more… The bottom line : Your customers are on a journey, help them. MORE
While many customer experience practitioners have readily adopted journey mapping as a best practice, too many of us look at it as a “once-and-done” activity. Let me make a suggestion right out of the gate. MORE
In a recent webinar on customer experience , we had the honor of hosting Annette Franz , founder and CEO of CX Journey Inc, for an in-depth talk about the why and the how of customer journey mapping. According to Franz, customer experience improvements have stalled. MORE
Today’s wired and dangerous customers expect to journey through their experience with your organization without friction, hassle or delay. This has become the customer’s expectation rather than the exception to their journey. Customers depend on night lights. MORE
Customer Journey Insights Increase Marketing Impact Lynn Hunsaker. Customer journey insights are vastly under-utilized. Companies that are reaping full value are using customer experience insights to align their whole business to customers’ expectations. MORE
A customer journey map is a simple idea that has become overly complicated. At its core, a customer journey map tells the story of a customer’s experience. Why so many companies fail to master the customer journey. MORE
When you take on journey mapping, make your first action gaining agreement on the names of the stages of your customer journey. It’s helpful to think about every stage as a complete experience. Is your customer clear about the value they received? MORE
No two customer journeys look the same. No two customers will ever interact with you in exactly the same way at exactly the same time—nor will they share exactly the same perceptions, thoughts, emotions, and memories about those interactions. The Customer Journey MORE
Wondering how to map the experiences that your customers currently have with your organization? HYPOTHESIZE about the experience you currently deliver. IN)VALIDATE your hypotheses with customers. In other words, journey maps illustrate customers’ stories. MORE
In 2018, customer experience is everything. More big brands, more agencies, and more technology companies are investing more resources than ever to stay ahead of the competition in this new age of the customer. The Customer Journey Has Evolved. MORE
If you want to make your business customer-centered , you’re going to need customer data. Without it, you can’t keep track of your customers’ needs, business goals, and challenges. How to Unlock Customer Journey Insights . MORE
is a professional speaker and chief experience officer at The Michelli Experience. A New York Times #1 bestselling author, Dr. Michelli and his team consult with some of the world’s best customer experience companies. Sign up for The Michelli Experience newsletter. MORE
Customer support teams focus their efforts on three goals: solve the problem, make the customer happy and set them up for success. In essence, the support team is responsible for delivering a great customer experience. Introducing Customer Journeys and Conversations. MORE
I hate to break this news to you, but your customers most often interact with your organization because they have to, not because they want to. And when they do connect with you, it’s part of a larger journey that they’re on to achieve something more important than the interaction with you. That’s why it’s critical for organizations to understand and to design experiences for their customers’ journeys. MORE
When I bumped into a former colleague at a recent conference, he was eager to chat about a journey mapping initiative his organization (a major financial services provider) was kicking off. But I got a blank look when I asked what journeys his team planned to focus on. “We MORE
The owners understood the value of delivering personalised customer journeys , long before the term existed. That little, family-run grocery store was able to provide unmatched, personalised service that kept their customers coming back time after time—even after a larger, fancier, and cheaper national grocery store chain opened nearby. They knew how essential it was to driving customer loyalty and their bottom line. MORE
This the third in what I am planning to be a four-part series on service design, persona-based customer journey mapping, activating customer journey maps, and optimal future experience visioning. The same is true with customer journey maps. MORE
This week we feature an article by Linda Taylor who writes about the importance of customer journey mapping in every organization in order to improve the customer experience. Such in-depth mapping allows enterprises to visualize the buyer’s experience. MORE
is a professional speaker and chief experience officer at The Michelli Experience. A New York Times #1 bestselling author, Dr. Michelli and his team consult with some of the world’s best customer experience companies. Sign up for The Michelli Experience newsletter. MORE
While many customer experience practitioners have readily adopted customer journey mapping as a best practice, too many of us look at it as a “once-and-done” activity. Let me make a suggestion right out of the gate. MORE
Being a customer-centered enterprise means acting as a trusted advisor and helping your customers get greater business value from your product. The aim is to create customer lifetime value by nurturing sustained expansion over time for mutually beneficial growth. MORE
Of the four types of customer journey maps , the current-state map is the most ubiquitous. That’s not surprising, given how many organizations are trying to understand their customers’ current pain points and improve the customer experience. MORE
Persona-based customer journey mapping helps you understand core customer segments so you can add value to these groups. After discussing a myriad of ways you can deepen your customer understanding (e.g., Think of fixing and elevating moments in the journey. MORE
This journey map for the Exploratorium , a science museum in San Francisco, is one of my favorites. Prior to their experience in “the box,” they have to get to the museum, navigating San Francisco’s public transportation system or dealing with traffic and parking. Customer Journey Map MORE
Customer journey mapping is having a moment. Using customer journey maps is becoming almost (almost!) Organizations see how beneficial mapping the customer experience is. commonplace. MORE
Successful customer journey maps drive customer-focused change like improving customer experience, developing a new way to deliver value to customers, or reducing the cost to serve current customers. MORE
Many customers experience the product or service offered by an organization differently than how the organization anticipates. Some of this has to do with where the journey actually begins and ends. But the experience is more than what a customer does after purchase. MORE
Persona-based journey maps serve as a research and design tool to understand the current journey of core customer segments and to find opportunities to make improvements that add value for those groups. Customer Experience persona-based customer journey mapping MORE
While many customer experience practitioners have readily adopted journey mapping as a best practice, too many of us look at it as a “once-and-done” activity. Let me make a suggestion right out of the gate. MORE
ijgolding
FEBRUARY 6, 2017
Customer Experience is now recognised as a profession – as I am sure many are bored with hearing me repeat over and over again! As a result, the Customer Experience discipline is most definitely NOT a tick, or check box exercise! A collage of customer journey maps!
Michelli Experience
SEPTEMBER 4, 2018
This the third in what I am planning to be a four-part series on service design, persona-based customer journey mapping, activating customer journey maps, and optimal future experience visioning. The same is true with customer journey maps.
Totango
OCTOBER 1, 2019
Being a customer-centered enterprise means acting as a trusted advisor and helping your customers get greater business value from your product. The aim is to create customer lifetime value by nurturing sustained expansion over time for mutually beneficial growth.
Kerry Bodine
APRIL 4, 2018
When I bumped into a former colleague at a recent conference, he was eager to chat about a journey mapping initiative his organization (a major financial services provider) was kicking off. But I got a blank look when I asked what journeys his team planned to focus on. “We
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Learn how to walk through your customer's journey in order to improve their satisfaction and engagement
Experience Matters
JULY 14, 2015
Customer journey mapping is a valuable tool, but Customer Journey Thinking can change your culture. Watch this short Temkin Group video to find out more… The bottom line : Your customers are on a journey, help them.
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Michelli Experience
JULY 5, 2018
is a professional speaker and chief experience officer at The Michelli Experience. A New York Times #1 bestselling author, Dr. Michelli and his team consult with some of the world’s best customer experience companies. Sign up for The Michelli Experience newsletter.
360Connext
FEBRUARY 13, 2017
Customer journey mapping is having a moment. Using customer journey maps is becoming almost (almost!) Organizations see how beneficial mapping the customer experience is. commonplace.
C3Centricity
FEBRUARY 20, 2018
A recent post by John Ollila on Loyalty Lobby about customer journey maps and touchpoints in the leisure industry prompted me to share with you, an experience I had recently with the Hilton Group. Otherwise you're just cheating the customer.
Heart of the Customer
NOVEMBER 12, 2019
Successful customer journey maps drive customer-focused change like improving customer experience, developing a new way to deliver value to customers, or reducing the cost to serve current customers.
Speaker: Jim Rembach, President of Call Center Coach
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Vision Critical
SEPTEMBER 10, 2018
In a recent webinar on customer experience , we had the honor of hosting Annette Franz , founder and CEO of CX Journey Inc, for an in-depth talk about the why and the how of customer journey mapping. According to Franz, customer experience improvements have stalled.
Kerry Bodine
OCTOBER 14, 2016
Of the four types of customer journey maps , the current-state map is the most ubiquitous. That’s not surprising, given how many organizations are trying to understand their customers’ current pain points and improve the customer experience.
Customer Bliss
SEPTEMBER 15, 2015
When you take on journey mapping, make your first action gaining agreement on the names of the stages of your customer journey. It’s helpful to think about every stage as a complete experience. Is your customer clear about the value they received?
Michelli Experience
AUGUST 30, 2018
Persona-based journey maps serve as a research and design tool to understand the current journey of core customer segments and to find opportunities to make improvements that add value for those groups. Customer Experience persona-based customer journey mapping
Speaker: Nate Brown, Co-Founder, CX Accelerator
The contact center is one of the most strategic and influential groups related to the larger Customer Experience (CX). Learn how to round out your CX dashboard with metrics related to the employee experience, the customer journey, and business results.
ShepHyken
NOVEMBER 1, 2019
This week we feature an article by Linda Taylor who writes about the importance of customer journey mapping in every organization in order to improve the customer experience. Such in-depth mapping allows enterprises to visualize the buyer’s experience.
Wired and Dangerous
SEPTEMBER 23, 2019
Today’s wired and dangerous customers expect to journey through their experience with your organization without friction, hassle or delay. This has become the customer’s expectation rather than the exception to their journey. Customers depend on night lights.
Kerry Bodine
JUNE 16, 2015
No two customer journeys look the same. No two customers will ever interact with you in exactly the same way at exactly the same time—nor will they share exactly the same perceptions, thoughts, emotions, and memories about those interactions. The Customer Journey
360Connext
JANUARY 21, 2015
Many customers experience the product or service offered by an organization differently than how the organization anticipates. Some of this has to do with where the journey actually begins and ends. But the experience is more than what a customer does after purchase.
Speaker: Nitin Sharma, MBA (Market Research, Management Decision Making), CEO, Gold Research Inc.
Kerry Bodine
MARCH 17, 2018
Wondering how to map the experiences that your customers currently have with your organization? HYPOTHESIZE about the experience you currently deliver. IN)VALIDATE your hypotheses with customers. In other words, journey maps illustrate customers’ stories.
Michelli Experience
JULY 11, 2018
is a professional speaker and chief experience officer at The Michelli Experience. A New York Times #1 bestselling author, Dr. Michelli and his team consult with some of the world’s best customer experience companies. Sign up for The Michelli Experience newsletter.
MaritzCX
MAY 21, 2015
While many customer experience practitioners have readily adopted customer journey mapping as a best practice, too many of us look at it as a “once-and-done” activity. Let me make a suggestion right out of the gate.
CloudCherry
JULY 23, 2019
In our last post, we discussed three common pitfalls companies encounter in their customer journey marketing (CJM) initiatives: little support from the C-suite, a short-sided view of the end goal, and limited customer perspective. Socializing your journey map is critical.
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HOW TO CAPTURE THE VOICE OF THE CUSTOMER IN AN ERA OF CHOICE - SPIGIT 1 HOW TO IMPROVE. CUSTOMER. EXPERIENCE IN AN. ERA OF CHOICE HOW TO CAPTURE THE VOICE OF THE CUSTOMER IN AN ERA OF CHOICE - SPIGIT 2 It doesn’t matter if you’re a large enterprise, small business, or solo.
Michelli Experience
SEPTEMBER 6, 2018
Assuming you have developed a customer journey map based on a core segment persona, you are likely expecting that this design tool will help you improve the experience you deliver to this customer group.
Experience Matters
AUGUST 9, 2017
I hate to break this news to you, but your customers most often interact with your organization because they have to, not because they want to. And when they do connect with you, it’s part of a larger journey that they’re on to achieve something more important than the interaction with you. That’s why it’s critical for organizations to understand and to design experiences for their customers’ journeys.
Totango
SEPTEMBER 12, 2019
If you want to make your business customer-centered , you’re going to need customer data. Without it, you can’t keep track of your customers’ needs, business goals, and challenges. How to Unlock Customer Journey Insights .
Michelli Experience
AUGUST 29, 2018
Persona-based customer journey mapping helps you understand core customer segments so you can add value to these groups. After discussing a myriad of ways you can deepen your customer understanding (e.g., Think of fixing and elevating moments in the journey.
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topic in C-suites, AI for customer engagement is white hot. As a pioneer in AI for contact center customer service and customer. companies to transform—not just improve—customer service and. center customer service. Intelligence in the Customer Engagement.
ClearAction
AUGUST 6, 2019
Customer Journey Insights Increase Marketing Impact Lynn Hunsaker. Customer journey insights are vastly under-utilized. Companies that are reaping full value are using customer experience insights to align their whole business to customers’ expectations.
MaritzCX
MAY 21, 2015
While many customer experience practitioners have readily adopted journey mapping as a best practice, too many of us look at it as a “once-and-done” activity. Let me make a suggestion right out of the gate.
MaritzCX
MAY 21, 2015
While many customer experience practitioners have readily adopted journey mapping as a best practice, too many of us look at it as a “once-and-done” activity. Let me make a suggestion right out of the gate.
Kayako
APRIL 20, 2017
Customer support teams focus their efforts on three goals: solve the problem, make the customer happy and set them up for success. In essence, the support team is responsible for delivering a great customer experience. Introducing Customer Journeys and Conversations.
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to meet customer expectations for digital service Social Media Voice of the. Customer. Digital Self Service Tweet this Customers want digital self- service options, such as chat and. customers to order their favorite. experience that helps customers.
360Connext
MAY 19, 2015
Understanding what your customers are doing when is such a sexy, intriguing topic. We all want to better comprehend why our customers behave the way they do and when they make certain choices. That’s why customer journey mapping is such an inviting idea.
NICE inContact
OCTOBER 10, 2019
The owners understood the value of delivering personalised customer journeys , long before the term existed. That little, family-run grocery store was able to provide unmatched, personalised service that kept their customers coming back time after time—even after a larger, fancier, and cheaper national grocery store chain opened nearby. They knew how essential it was to driving customer loyalty and their bottom line.
Vision Critical
DECEMBER 9, 2016
A customer journey map is a simple idea that has become overly complicated. At its core, a customer journey map tells the story of a customer’s experience. Why so many companies fail to master the customer journey.
AskNicely
MARCH 15, 2018
In 2018, customer experience is everything. More big brands, more agencies, and more technology companies are investing more resources than ever to stay ahead of the competition in this new age of the customer. The Customer Journey Has Evolved.
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