CSM Magazine

MAY 24, 2021

Since the COVID-19 pandemic began, brands and businesses have been compelled to re-evaluate their marketing strategies and business landscapes. With the pandemic remaining widespread, business owners are now asking the question—how to maintain strong customer engagement during COVID-19? Reinventing Customer Engagement.

Customer Engagement 52

Customer Engagement Engagement Social Media How To 52

CSM Magazine

MARCH 14, 2022

According to research done by Forbes, companies who have customer-centricity in their marketing strategies profit 60% more than those who don’t. To become customer-centric, it’s important you first understand the core needs and wants of your potential buyers. 6 examples include successful customer-centric companies.

Customer Centricity 98

Customer Centricity Examples Company Loyalty Programs 98

CSM Magazine

SEPTEMBER 1, 2021

In a hyper-connected world, social media can be a key component of your customer experience strategy. Here are ten things you can do to help provide great customer service on social media. Most importantly, it should be customer-centered. Reward Loyal Customers. Engage with Social Influencers.

Social Media 93

Social Media Customer Service Tips CRM 93

NobelBiz

FEBRUARY 21, 2023

Customer Data is the new currency for contact centers in 2023 and beyond. Businesses can utilize this data to gain a significant competitive edge over their competitors while also creating customer loyalty programs. Unfortunately, there are situations when fraud or scams are carried out using client information.

Contact Center 52

Contact Center Data Management Contact Center Software 52

NobelBiz

FEBRUARY 15, 2023

Customer Data is the new currency for contact centers in 2023 and beyond. Businesses can utilize this data to gain a significant competitive edge over their competitors while also creating customer loyalty programs. Unfortunately, there are situations when fraud or scams are carried out using client information.

Contact Center 52

Contact Center Data Contact Center Software Management 52

CSM Magazine

SEPTEMBER 27, 2023

Businesses can also save on marketing strategies by holding virtual storefronts, which are far more economical than traditional marketing techniques. Personalization is a critical aspect of marketing, and metaverse helps collect customer data essential in customizing advertisements.

Technology 59

Technology Tourism Travel Entertainment 59

CSM Magazine

JANUARY 10, 2023

It doesn’t matter if you are offering the most attractive bonuses or new games—if customers don’t have a top-notch experience with your service, they won’t come back. From incorporating live chat and replies within 24 hours, to outstanding customer loyalty programs – these ten tips will help ensure excellent player satisfaction.

Tips 52

Tips Self Service Omni-Channel CRM 52

CSM Magazine

AUGUST 4, 2022

While customers are returning to physical shopping in the post-Covid economy, digital engagement strategies are still vital to retain customers and keep them satisfied. Digital experience is very important to this group and rates second only to price as the biggest driver of customer satisfaction.

Consumers 59

Consumers Retail Customer Satisfaction Advertising 59

CSM Magazine

JANUARY 10, 2023

By employing fraud prevention strategies that leverage a combination of modern technology and innovative approaches, online casinos and betting sites can create an environment where clients can place bets without fear or worry. This could result in better odds and offers personalized to a customer’s betting tastes.

Technology 52

Technology Customer Experience Video Analytics 52

Currency Alliance

JUNE 11, 2019

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. Indeed, banks are mostly not pursuing this strategy. Actually, they do.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. You can watch the Loyalty Debate in full here.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

JANUARY 22, 2020

Every CEO waxes lyrical about the importance of loyalty. Every CFO knows a loyal customer is many times more profitable than others. And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

Currency Alliance

DECEMBER 17, 2019

This is the blog version of our Loyalty Strategy Guide 2020. For a more engaging read, click here to Currency Alliance Loyalty Strategy Guide 2020. There was a mix of good and bad, for loyalty in 2019. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. A little more context.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

CSM Magazine

APRIL 30, 2024

Point of Sale (POS) Systems POS systems capture transactional and interaction data in brick-and-mortar retail environments, which can be synced with other customer data sources. Content Management Systems (CMS) A CMS can track customer interactions with various content types and help in personalizing the content to improve engagement.

Technology 52

Technology e-support Loyalty Programs Social Media 52

CSM Magazine

JULY 13, 2022

There are numerous ways that customers engage with your business. Each one is a chance for you to nurture their interactions towards a sale, referred to as customer touchpoints. Optimizing your customer touchpoints can lead to stronger brand loyalty, more revenue, and improved sales. Customer loyalty programs.

Touchpoint 69

Touchpoint Customer Journeys Self Service Chatbots 69

CSM Magazine

DECEMBER 8, 2022

In the wake of significant inflationary pressures leaving consumers with less disposable income, retailers can’t afford to ignore the critical importance of creating exceptional customer experiences. The data, based on a survey of 2,000 U.S. At the same time, retailers that delight first-time shoppers can also benefit greatly.

Retail 52

Retail Customer Experience Self Service Loyalty Programs 52

Storyminers

AUGUST 21, 2018

Plan a Social Media Strategy. To customize your customer experience, you may need to devise a social media strategy that crosses multiple platforms and has a unique approach for each one. If you want to reach an older generation, then a magazine geared toward that age group is a good choice. Take Out Print Ads.

Customer Experience 124

Customer Experience Social Media Infographics Advertising 124

Storyminers

AUGUST 21, 2018

Plan a Social Media Strategy. You may need to devise a social media strategy that crosses multiple platforms and has a unique approach for each one. If you want to reach an older generation, then a magazine geared toward that age group is a good choice. Encourage your customers to download the app and then track their purchases.

Social Media 100

Social Media Customer Experience How To Infographics 100

CSM Magazine

DECEMBER 14, 2015

Pointing to this disconnect and the need for brands to contextualize each customer engagement, study findings reveal: While 66 percent of marketers rate their efforts at personalization as “very good” or “excellent,” just 31 percent of consumers report companies are consistently delivering personalized, cross-channel experiences.

Study 40

Study Brands Customer Experience Loyalty Programs 40

Currency Alliance

SEPTEMBER 5, 2018

So for the benefit of loyalty managers reviewing their strategies, I set out here the key features and benefits of each model. better customer engagement. Ownership of the program had passed from the expensive middleman, to the self-interested lead brand, who also retains considerable margin. In summary: V1.0

Loyalty 36

Loyalty Consumers Brands Airlines 36

Currency Alliance

AUGUST 16, 2019

Loyalty programs once enabled relatively personalized marketing. From a standing start of zero customer data some 20 years ago, brands became able to incentivize desired behaviors in highly-predictable customer segments. This article delves into the partnership strategies of major loyalty brands.

Loyalty 40

Loyalty Brands Loyalty Programs Airlines 40