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Driving Software Adoption through Customer Success: 6 Ways to Improve Customer Engagement

Totango

Driving software adoption through customer success in the 2020s is a precision business. Your product adoption strategy—the process you follow to ensure your customer is achieving maximum value from their daily use of your product—should be based on solid data and driven by the pursuit of ever-evolving goals.

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How Tech-Enabled Customer Engagement Teams Boost Retention

Kapta Customer Success

Are you relying too heavily on cost-cutting to boost earnings instead of supporting your customer engagement teams’ efforts to retain and grow existing accounts?

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The next generation: Leveraging customer success to drive value

Totango

Customer success is driving value to customers. Digital customer success is driving value more efficiently using a software or service that allows companies to grow and deliver value without using excessive resources” – Chris Dishman, SVP Customer Success, Totango.

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Digital customer engagement: how to balance one-to-one and digital interaction

ChurnZero

Congratulations – you’re adopting a digital customer success strategy! Those are some big shifts – whether it’s updating your books , implementing a new management system, or revamping the tools, resources, and customer journeys you already have. Resources to dig deeper: 5 Tips to Simplify Your Customer Journey Map.

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The SaaS Guide to Customer Engagement, Retention, and Advocacy

Want to lead customers down the path to retention and advocacy? After onboarding, most SaaS customers have to find their own way to success—with little more than a few CSM calls (if they’re a large enough account to have one), and a knowledge base to get them there.

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The Evolution Of Customer Success In The Digital Age

Gainsight

The role of Customer Success has undeniably been one of change in the last few years. The Rise of Proactive Engagement Traditional customer service models focused on reactive problem-solving. However, in the digital age, proactive engagement has become the norm.

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Expanding Customer Success Through Partners

Gainsight

Partner Success has been long talked about in Customer Success programs, but it’s had limitations in practice due to technology constraints like data security requirements and lack of Customer Success capabilities among partners. The average customer maintains seven trusted partnerships according to McBain.