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Creating Fans, Not Just Customers: Metro Bank’s Journey to Customer-Centricity

InMoment XI

They placed a premium on personal connections while adapting to excel in online channels, ensuring a seamless transition for customers. Customer-Centric Approach and Transformation In 2020, Metro Bank established a dedicated team focused on cultivating fans.

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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. But, what exactly is a touchpoint? And why do they matter for customer experience teams?

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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. But, what exactly is a touchpoint? And why do they matter for customer experience teams?

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Harnessing Predictive Analytics Tools to Improve the Customer Experience

InMoment XI

More and more companies are realizing that the customer experience is more important than ever before. As a matter of fact, customer-centric companies are 60% more profitable than companies that don’t focus on customers. What Are Predictive Analytics Tools?

Analytics 260
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How Voice of Customer (VoC) Programs Revolutionize Compliance in Financial Services

InMoment XI

In recent years, the implementation of a Voice of Customer (VoC) program has emerged as an essential tool for reducing compliance risk, improving customer experiences , and addressing several regulatory requirements.

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Customer Understanding: The Cornerstone of Customer-Centricity

CX Journey

Image courtesy of Pixabay If you don't know by now, customer understanding is the cornerstone of customer-centricity. Customer-centricity means putting the customer at the center; customer understanding is how you'll achieve that. What is customer-centricity? How will it make her feel?

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Creating Customer-Centric Videos: A Step-by-Step Guide

SurveySensum

It should go beyond providing a transactional exchange and extend into creating a seamless, positive, and memorable interaction at every touchpoint. This extends to how you engage with them visually and emotionally In this case, creating customer-centric videos is an essential strategy for modern businesses.