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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. But, what exactly is a touchpoint? And why do they matter for customer experience teams?

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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. But, what exactly is a touchpoint? And why do they matter for customer experience teams?

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How to Improve Customer Centricity in Hospitality

C3Centricity

After all, the hospitality industry should be highly customer centric, as it relies on satisfying its guests. Having additional control of our lives today, means that customers are re-evaluating what they are offered. Are you struggling to improve your own customer centricity?

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Customer-Centric Community (State of Customer-Centricity Report)

CX Centric

At the end of 2022 CX Centric launched the first global State of Customer Centricity Research Project. The objective of this project was to establish a global benchmark related to Customer Centricity. This research was based on the Customer Centricity Maturity Model (CCMM).

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Customer-Centric Community (State of Customer-Centricity Report)

CX Centric

At the end of 2022 CX Centric launched the first global State of Customer Centricity Research Project. The objective of this project was to establish a global benchmark related to Customer Centricity. This research was based on the Customer Centricity Maturity Model (CCMM).

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Customer-Centric Community (State of Customer-Centricity Report)

CX Centric

At the end of 2022 CX Centric launched the first global State of Customer Centricity Research Project. The objective of this project was to establish a global benchmark related to Customer Centricity. This research was based on the Customer Centricity Maturity Model (CCMM).

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CX Challenges: How to Diagnose Organizational Silos at Your Company

InMoment XI

How Do Organizational Silos Impact the Customer Experience? We’ll also provide practical tips and strategies for bridging these silos and fostering a customer-centric culture within your business. This challenge likely sounds familiar to CX professionals.

Company 260