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12 ways to leverage local social media marketing

BirdEye

Local social media marketing is a game-changer for small business owners. Because it increases your business’s visibility to potential customers in your area, thereby establishing a solid local presence. A strong local presence means easy yet powerful word-of-mouth marketing , positioning you as the most trusted brand.

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How Market Segmentation Can Be Used to Improve the Customer Experience

InMoment XI

It’s crucial that brands understand the experiences they provide and whether or not they satisfy the needs of customers, employees, and beyond. Effective market segmentation is critical to that goal. Every business should know the ins and outs of how their marketing, advertising, and sales team measure up.

Marketing 260
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The complete guide to social media management for modern businesses

BirdEye

Social media has completely changed the way we communicate and connect with one another over the past two decades. Social media is also a powerful marketing tool used by businesses of all sizes. It’s especially important for local businesses looking to connect with their communities and grow their customer base.

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Your 3 Step Checklist to Starting an Effective Online Reputation Management Program

InMoment XI

Online reputation management is the process of actively monitoring and influencing the way your business is perceived by your customers and the general public. This team should ideally consist of individuals with expertise in social media management, customer service, and public relations. Sounds like a lot, right?

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9 Proven strategies for an irresistible social media profile

BirdEye

Having a social media profile is one thing, but successfully implementing a strong social media management strategy is a different story for a business. And that’s even more true in a market that experiences rapid growth and constant change. Table of contents What is a social media profile?

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Guest Blog – How Social Media Chatbots Can Help Businesses Target and Generate Leads

Comm100

Mobile Marketer research found out that nearly 40% of millennials interact with chatbots regularly. As one would expect, an increasing number of business organizations are now using chatbots to fuel their marketing and customer service efforts. First Things First, Why is it Important to Optimize Your Social Media Presence?

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Predictive Analytics Examples that Demonstrate Its Impact on Customer Experience

InMoment XI

By identifying patterns that indicate a customer is at risk of leaving, you can take proactive measures to retain them, thereby reducing customer churn. Predict Behavior and CLV More and more retail brands are deploying predictive analytics software to forecast customer behavior and monitor market trends.

Analytics 260