Currency Alliance

JUNE 16, 2020

Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Of course, the Awards entrants are only a tiny sample from industries that have hundreds or even thousands or loyalty programs. Hybrid points programs.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Michelli Experience

NOVEMBER 8, 2017

Cheryl also cites research on how customers want loyalty programs to reflect a brand’s gratitude: A study by Kitewheel shows three-quarters of consumers believe loyalty programs are ways for brands to show their loyalty to consumers. Similarly, I have encouraged gratefulness tools to steward a culture of gratitude.

Customer Experience 113

Customer Experience Loyalty Programs Loyalty Consulting 113

SurveySensum

JULY 27, 2023

Customized Product Recommendations Nike takes customized in-store experiences to a whole new level by tapping into customer feedback gathered through in-store surveys and its NikePlus loyalty program. The NikePlus loyalty program is a key pillar in delivering personalized experiences.

Retail 52

Retail Examples Feedback Customer Experience 52

Zeisler Consulting

NOVEMBER 30, 2020

This spring and summer have been rough on travel. I’ve written before about creating a Customer-centric culture. My partner and I actually had a hotel cancel our reservation after the world ended. It was probably the somewhat complicated nature of the way we originally placed the reservation that made getting our refund such a mess.

Loyalty Programs 93

Loyalty Programs Hotels Retail Course 93

Customer Bliss

NOVEMBER 23, 2018

Today, I’m replaying one of our most popular episodes from 2018 about the employee experience and building customer loyalty at Hertz with Eric Smuda , VP of Customer Experience and Loyalty. How did he handle this? They hired a new Head of Recruiting and a new Head of Training & Development.

Employee Experience 143

Employee Experience Loyalty Programs Chief Customer Officer Loyalty 143

InMoment XI

JANUARY 17, 2024

With today’s travelers raising their expectations while being exposed to a seemingly unlimited number of hospitality solutions, it is critical that operators deliver experiences that reflect the lives of their customers. These include online travel agencies (OTAs), social media, mobile apps, and brand websites.

Guest Experience 260

Guest Experience Trends Hospitality Customer Journeys 260

Beyond Philosophy

FEBRUARY 27, 2017

And frequent travelers will be able to put their elite membership status on hold rather than lose it when they take a break from travel. Frequent travelers told us they want more flexibility while less frequent travelers want to be able to use their Points in more ways and more quickly.”.

Rewards Programs 60

Rewards Programs Hotels Travel Chief Customer Officer 60

Customer Bliss

OCTOBER 11, 2016

Power-winning guest loyalty program. He initiated and is leading the strategic transformation of HHonors from a program for only frequent travelers to a club more relevant to all travelers. Mark serves as the senior exec responsible for HHonors, Hilton’s 52+ million member strong, J.D.

Chief Customer Officer 0

Chief Customer Officer Hospitality Industry Travel 0

Currency Alliance

JUNE 11, 2019

The smart ones kept a loyalty strategy even if they eliminated the points, but some foolishly acted as though their rewards program was their loyalty strategy – and threw the baby out with the bath water. Merchants across retail, travel, utilities, healthcare, etc.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

APRIL 23, 2019

Chuck Ehredt sat down with Steve Hoban, who recently returned to the UK after spending 11 years working for Pick n Pay in South Africa, to discuss brand collaboration in loyalty schemes. In such a context, the extra value that a loyalty program can deliver to customers was probably meaningful to many people.

Loyalty 40

Loyalty Marketing Loyalty Programs Brands 40

SurveySparrow

JANUARY 5, 2021

Organizations that think about their employees and invest in increasing their experience have better organizational culture. . However, the post-covid world has adopted the remote work culture as a necessity, and we can say that it is here to stay for the long game. Before the pandemic, remote work was a dream for many of us.

Employee Experience 52

Employee Experience Measurement Net Promoter Score Effort Score 52

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. As the saying goes, ‘garbage in, garbage out’.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

Currency Alliance

MAY 31, 2018

Retail, travel and FMCG brands – the kinds of brands I work with as a loyalty industry supplier – are notoriously less eager for change. In a past life, I spent three years responsible for corporate venturing and innovation for a company selling €7bn worth of travel products. Corporate inertia.

Innovation 40

Innovation Company Loyalty Policies 40

Currency Alliance

MAY 31, 2018

Retail, travel and FMCG brands – the kinds of brands I work with as a loyalty industry supplier – are notoriously less eager for change. In a past life, I spent three years responsible for corporate venturing and innovation for a company selling €7bn worth of travel products. Corporate inertia.

Innovation 40

Innovation Company Loyalty Policies 40

Currency Alliance

JULY 24, 2018

But with so much riding on travel for your customer – the cost of bookings, the early-morning starts, the importance or the fun of their trip – it’s a sector primed like no other to stoke their rage when things go wrong. Travel-Sick. “I Weary traveller. “I Getting a passenger from A to B. It seems so simple.

Travel 40

Travel Course Customer Experience Airlines 40

C Space

JULY 21, 2020

We had] food that traveled well,” Brandt said, noting that the company had already partnered with DoorDash , then added Uber Eats. Digital growth is also responsible for accelerating the company’s loyalty program, Brandt noted. Outfit of the day” culture is no longer relevant in this new normal. “I

Brands 52

Brands Transportation Sales Innovation 52

Currency Alliance

DECEMBER 17, 2019

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

SurveySensum

FEBRUARY 20, 2024

Brand Example : Starbucks often surprises customers with free drink vouchers or extra loyalty points as a gesture of appreciation for their patronage. This could include freebies, exclusive access to events or promotions, or loyalty program benefits they weren’t expecting.

Customer Satisfaction 52

Customer Satisfaction Self Service Strategy Customer Journeys 52

SurveySensum

FEBRUARY 20, 2024

Brand Example : Starbucks often surprises customers with free drink vouchers or extra loyalty points as a gesture of appreciation for their patronage. This could include freebies, exclusive access to events or promotions, or loyalty program benefits they weren’t expecting.

Customer Satisfaction 52

Customer Satisfaction Self Service Strategy Customer Journeys 52

Currency Alliance

MAY 9, 2019

We discovered 6 years ago that during the customer’s trip, the most value we could provide after selling the airline ticket was to show alternative mobility options in the traveler’s destination. Building such habits is precisely what loyalty programs do. . The massive potential of loyalty marketing in mobility.

Loyalty 56

Loyalty Strategy Loyalty Programs Airlines 56

Currency Alliance

SEPTEMBER 17, 2019

In this new content series, we show what a world-beating loyalty program would look like in four different sectors, and discuss the brands currently showing the potential to build that ‘world-beating’ program. First up: the travel & hospitality sector. are now ripe for inclusion in loyalty coalitions.

Loyalty Programs 40

Loyalty Programs Travel Loyalty Airlines 40

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

LiveChat

DECEMBER 27, 2016

To change that you need to implement a more customer–centric culture at your company. Forrester’s Customer Experience Index 200 , companies with a customer centric culture have a higher valuation compared to their competitors. Creating a customer centric culture in your company requires being aware of the process.

Marketing 51

Marketing Social Media Loyalty Programs Customer Centricity 51

Pointillist

MAY 23, 2018

A global travel company, for example, used journey discovery to focus on the journeys of 20,000 anonymous customers and connect their online and offline behaviors—incremental holiday bookings, email open rates and click-through rates—to create unified journeys. Serve as a CX change management and governance tool. One-on-one interviews.

Customer Journeys 90

Customer Journeys Analytics How To Touchpoint 90