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Phone Calls: How to Improve Your Customer Relationship Management?

CSM Magazine

This technology uses voice or touch-tone dialing and only supports basic interactions. You can use CRM systems to understand what your customers prefer. For this system to work effectively, you will have to link your CRM to yourIVR phone system technology. Using Interactive Voice Response Systems. Conclusion.

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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Gas, grocery, fashion, technology… and probably more. loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales.

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How Hong Kong’s top brands lead with relationships

Alida

Fans of MO is designed with this is mind: customers with different needs and preferences are provided different value and experiences through an enhanced guest recognition and engagement program. Daniel Lai, head of digital, social and CRM, INFINITI Motor Company. Herbert So, AVP, market insight and consumer research, CSL Mobile.

Brands 124
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Why Customer Experience Is The Real Driver Of Brand Success?

SurveySensum

One good strategy to boost customer loyalty is – the REWARDS program. Here’s how Starbucks does it with – Starbucks Rewards. In this program, you earn points with each purchase and get motivated to return and redeem those points for free items. – With Domino’s Piece of the Pie Rewards program.

Brands 83
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Overcoming the Great Resignation with Lessons Learned from CX Best Practices

CSM Magazine

But, beyond these frontline solutions that powered the early work-from-home, organizations should also reconsider many of their longstanding tools as well—such as CRM and data management platforms. Avtex partners with leading technology vendors like Microsoft and Genesys to address CX challenges through CX design and orchestration.

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Precision loyalty: data-led investment yields greater ROI

Currency Alliance

Technology has advanced so strategically in recent years, particularly in terms of microservices and SaaS platforms where brands share technology costs, that any program operator should benefit from collaborative loyalty with little investment. Too many reward programs focus on short-term profits, such as breakage.

ROI 52
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Reducing bonus abusers – a quick how-to guide

Optimove

In the meantime, the following are key elements worth keeping in mind (remember, your CRM, as always, is your starting point!): Utilize technology: Leverage tools and technologies that can help identify patterns, anomalies, and potential bonus abuse.

How To 40