Alida

MARCH 27, 2018

“Customer loyalty comes from the heart, as opposed to the mind… you have an emotional bond with the customer.” With great presence, Michael spoke about the Mandarin’s relationship-driven approach to loyalty that has guided the brand for decades: an enduring passion for excellence and exceptional service.

Brands 124

Brands Hotels Rewards Programs Insurance 124

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Brilliantly, Voxi has spun this very feature into a loyalty driver.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Currency Alliance

JANUARY 22, 2020

The top loyalty jobs are tough. Every CEO waxes lyrical about the importance of loyalty. And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. That ought to make your job easier.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

Currency Alliance

JUNE 11, 2019

“Extra” was a 4% interest rate which earned the average working family £100-200 a year – the kind of value you can earn from a supermarket loyalty card. Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Optimove

JULY 18, 2023

In the meantime, the following are key elements worth keeping in mind (remember, your CRM, as always, is your starting point!): Utilize technology: Leverage tools and technologies that can help identify patterns, anomalies, and potential bonus abuse. Give them a reason to stick around by offering cool loyalty programs.

How To 40

How To Rewards Programs Loyalty Loyalty Programs 40

NobelBiz

JULY 31, 2023

Elevating Customer Satisfaction: A Direct Line to Loyalty A seamless call queuing system ensures every customer receives the attention they deserve, transforming mere callers into loyal advocates. By intelligently matching customers with the right agents and reducing hold times, businesses forge a direct path to customer loyalty.

Communication 52

Communication Call Center Wait Times Contact Center Software 52

SurveySensum

FEBRUARY 28, 2024

Its robust integration technology allows you to receive responses on a Slack server, deploy surveys within Intercom chats, and integrate with other CRM applications through open APIs effectively. Assists in implementing reward programs. Facilitates the creation of customizable forms and surveys aligned with your branding.

Tools 52

Tools Feedback Analysis Survey 52

West Monroe

JULY 24, 2017

Three technologies make possible the use of big data to identify these micro-segments: 1. Customer relationship management systems (CRMs) , which have been around since the introduction of database marketing in the 1980s. CRMs enable businesses to track and measure each and every interaction, whether in person or online.

Data 51

Data Marketing CRM Advertising 51

Currency Alliance

DECEMBER 13, 2018

Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Marketing teams, and technologies, becoming more deeply intertwined.

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. The casual observer at last night’s ceremony (and the professional one alike) would have been struck by the many extraordinary, showpiece technological achievements which were made in the past year. 1. Looking beyond transactional rewards.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Service Untitled

SEPTEMBER 17, 2010

He has now instituted face recognition technology, closed circuit cameras, and a full staff of security guards. Adding one million extra staff hours to boost customer service experiences especially in women’s lingerie and shoe departments will cost $20 million. Will it work?

Poor Customer Service 42

Poor Customer Service Customer Service Retail Rewards Programs 42

Currency Alliance

MARCH 21, 2019

Loyalty systems were some of the first marketing technology, dating back 35 years. Making the same progress in loyalty has been much more difficult. The typical incumbent loyalty technology platform comprises five core modules: CRM/Analytics Platform. Loyalty Rules Engine. Campaign Management.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

Currency Alliance

NOVEMBER 14, 2019

The overarching loyalty trend of 2020 will continue to be brands getting to grips with digital transformation. If that sounds like loyalty is late to the party, that’s not necessarily a bad thing. In ‘Why so many digital transformations fail’, Harvard Business Review cites : inordinate wastage on proprietary technology.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

Strativity

APRIL 27, 2023

Margin matters now more than ever A handful of restaurant category brands invested early in proprietary customer engagement platforms and were rewarded with enduring positions of strength, while other brands struggled to pivot. Technology is a means, not an end. Insight and data must work together to fuel technology investments.

Strategy 52

Strategy e-support Roadmap Customer relationships 52

Strativity

APRIL 27, 2023

Margin matters now more than ever A handful of restaurant category brands invested early in proprietary customer engagement platforms and were rewarded with enduring positions of strength, while other brands struggled to pivot. Technology is a means, not an end. Insight and data must work together to fuel technology investments.

Roadmap 52

Roadmap Customer relationships Brands e-support 52

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

SuiteCX

JANUARY 19, 2015

©2014 suitecx – ConfidenDal Internal company communica2ons hopelessly broken; 70 SharePoint Sites with no overall management/ governance Formal diagnos2c process included reviews of people, process, technology and data across mul2ple divisions Improved employee sa2sfac2on; stronger focus on cri2cal informa2on and processes 6.

Customer Journeys 100

Customer Journeys CRM Leadership Customer Centricity 100

Currency Alliance

SEPTEMBER 5, 2018

A spike in recent news around loyalty coalitions – both good and bad – signals the dawn of a new, vastly more profitable iteration of the coalition model. Even though Plenti failed[i], Amex’s effort showed belief in the coalition model by one of the biggest names in reward programs. In summary: V1.0 In summary: V1.0

Loyalty 36

Loyalty Consumers Brands Airlines 36