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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales. The Downlow on Loyalty: Reciprocity is Key.

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Connecting the Dots: Integrated Personalization Across Omnichannel Platforms

CSM Magazine

Personalizing omnichannel experiences involves tailoring your interactions with customers across multiple channels to meet their unique needs and preferences. Here are some tips on how to personalize omnichannel experiences: 1. Personalize these programs based on customer behavior and preferences.

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Guest Post: Is Your Customer Journey Aligned with Brand Expectations? If Not, It Could Be Costing You Sales

ShepHyken

This week, we feature an article by Nick Bandy, Chief Marketing Officer at LiveVox , an omnichannel platform that helps brands seamlessly communicate with their customers. One way to align these two things is by providing omnichannel engagement or employing a contact center CRM. . What is omnichannel engagement? .

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Retail Customer Experience: Strategies for Keeping Shoppers Engaged and Loyal

Retently

Retailers who understand and strategically use an omnichannel approach are more likely to build strong, lasting relationships with their customers. Creating an omnichannel retail experience is about ensuring that customers can glide seamlessly from online to in-store to mobile app platforms without missing a beat.

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What Technology Is Available to Achieve a 360 Degree Customer View?

CSM Magazine

Customer Relationship Management (CRM) Systems CRM software is the cornerstone for managing customer information, interactions, and history. Loyalty Program Management Information from loyalty programs can provide data on customer preferences, purchase history, and engagement, contributing to the overall customer profile.

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Guest blog: How to Personalize Your Customer Service – 6 Actionable Strategies

Comm100

Customer data comes through various channels—email, website, social media, and sales calls. A high-functioning CRM will help in collecting granular data from customers. Go omnichannel with your customer support. An omnichannel customer support team enjoys a single platform for every customer query from any channel.

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John Paul expands leadership in APAC

John Paul

July 17 th , 2018 – Hong Kong – John Paul, the number one worldwide loyalty solutions service that was acquired by AccorHotels in 2016, is fast expanding in Asia Pacific (APAC). John Paul is developing omni-channel experiences for the customers leveraging on capabilities in digital concierge. www.johnpaul.com.