ECXO

DECEMBER 25, 2024

Growth vs. Customer Experience: A Dilemma? In the sometimes lunatic world of business, companies often find themselves walking a tightrope between the relentless pursuit of growth and the need to create outstanding customer experiences. For businesses, this means the bar for customer experience (CX) is perpetually rising.

Customer Experience 156

Customer Experience Customer Journeys Social Media e-support 156

Experience Investigators by 360Connext

JANUARY 7, 2025

An intentional, proactive customer experience (CX) has unmatched power for attracting new customers and earning their lifelong loyalty. To really deliver for your customers and your organizational goals and achieve scalable growth by operationalizing CX you need a calculated CX strategy. Ready to set up for success?

Customer Journeys 143

Customer Journeys Strategy Customer Experience Touchpoint 143

Currency Alliance

AUGUST 15, 2024

The real purpose of marketing personalization is to maximize marketing engagement and, consequently, customer lifetime value (CLV). Personalization of engagement with customers is the Holy Grail for marketers because of the impact on the customer’s experience with your brand, and the all-important ability to increase CLV.

Loyalty Programs 52

Loyalty Programs Loyalty Marketing Ecommerce 52

Optimove

DECEMBER 28, 2023

Enhance your customer segmentation with our advanced guide Download Now Why it Matters: From responsible AI use to journey orchestration, these are the places you should put your focus to elevate your CRM Marketing in the new year. To ensure your customers keep coming back, make a pledge to follow these marketing resolutions in 2024.

CRM 69

CRM Marketing Social Media Analysis 69

Lumoa

JANUARY 19, 2023

Understanding customers is a key step to success, and organizations do it best when they have a customer experience department in place. This department is tasked with analyzing customer feedback and data and disseminating its findings to improve the organization’s processes, products, and services.

Customer Experience 221

Customer Experience Net Promoter Score How To Customer Journeys 221

Optimove

SEPTEMBER 7, 2020

It is a great tool to create loyalty and promote stickiness. Or it can be turned into a more advanced system, like a full-blown loyalty program, where a series of activities taken by a player will be redeemed for cash or prizes. The post CRM Hack: Gamifying CRM Campaigns appeared first on Optimove.

CRM 52

CRM Gamification Loyalty Programs Video 52

CSM Magazine

SEPTEMBER 1, 2021

In a hyper-connected world, social media can be a key component of your customer experience strategy. Here are ten things you can do to help provide great customer service on social media. Respond Promptly to Customers. Your response time is just as important as the speed at which you respond to customers via other channels.

Social Media 93

Social Media Customer Service Tips CRM 93

Alida

MARCH 27, 2018

At Customers for Life, a recent Vision Critical event in Hong Kong, we immediately felt the grandeur, magnificent presence and ambience of the flagship Mandarin Oriental (MO) hotel in Central Hong Kong as soon as we stepped in. Mandarin Oriental Hotel Group: Not all customers are created equal.

Brands 124

Brands Hotels Rewards Programs Insurance 124

Currency Alliance

MARCH 20, 2020

There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the savings into rewards. add complementary partners in every spending category so the program and the currency are more useful and interesting. Not every loyalty program seems to appreciate this.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

Pointillist

JUNE 15, 2018

What’s better than acquiring one new customer? The answer isn’t acquiring two new customers. Much of the marketing world is still focused on customer acquisition, but to improve customer retention will yield f ar better ROI and cost about 5-25X less than customer acquisition. What is Customer Retention?

Customer Retention 110

Customer Retention Analytics Loyalty Programs Customer Journeys 110

CSM Magazine

NOVEMBER 6, 2024

Owning a franchise offers the chance to build on a popular brand’s success, but outstanding customer service is key to thriving. Great customer service helps franchise owners stand out, build trust, and keep customers coming back. Good service builds customer loyalty, making people feel valued and understood.

Customer Service 52

Customer Service Loyalty Programs Self Service CRM 52

Tricia Morris

MAY 31, 2016

Customer expectations are changing, and to be successful, brands’ delivery on customer experience must too. Brands must approach everything they do, but especially service and engagement, with a customer experience mentality. Each step in the process should be analyzed through the lens of the customer, not the organization.”.

CRM 40

CRM Customer Experience Self Service Conference 40

Retently

APRIL 5, 2024

What sets an exceptional retail customer experience apart? Because in a market brimming with choices, the way customers feel about your business can set you apart. A memorable retail customer experience leads to higher satisfaction, repeat business, and word-of-mouth recommendations. Why does this matter so much?

Retail 78

Retail Engagement Strategy Customer Experience 78

Optimove

JUNE 22, 2020

Customer-centric retail brands looking to provide personalized customer experiences across all marketing channels know that it is crucial to test and optimize consistently. This brand reduced CAC by 75% and customer churn by 32%, all while increasing average customer LTV by 12%. How’d they do it, you ask?

Customer Retention 52

Customer Retention Loyalty Data Loyalty Programs 52

Amity

SEPTEMBER 19, 2018

Reaching new customers has never been an easy job. It is extremely important to make sure that the customers you’ve already attracted to your company stay with your company. On top of all that, the whole process of attracting new customers is 6-7 times more expensive than keeping the old ones. The benefits can be huge.

Customer Retention 64

Customer Retention Loyalty Marketing B2B 64

CSM Magazine

AUGUST 13, 2024

How has communication changed the way you connect with your customers? Communication technology has transformed the customer experience, focusing more on personalization, quick responses, and smooth interactions. What Is Customer Relationship Management (CRM)? For more details, see Salesforce language support.

Management 52

Management Multi-Channel CRM Loyalty Programs 52

CSM Magazine

FEBRUARY 29, 2024

Personalizing omnichannel experiences involves tailoring your interactions with customers across multiple channels to meet their unique needs and preferences. Collect customer data: Collect data on your customers such as their purchase history, preferences, and behavior across different channels.

Omni-Channel 52

Omni-Channel Connections Loyalty Programs Chatbots 52

Kustomer

MAY 3, 2022

Hyper-personalization is a tactic that combines the power of artificial intelligence (AI), real-time data, and the insights of your CRM to significantly improve the customer experience (CX). Great customer support is the fast track to gaining customer loyalty. Hyper-Personalization Customer Service Examples.

Feedback 87

Feedback CRM First Call Resolution Loyalty 87

ShepHyken

DECEMBER 6, 2021

Each week I read many customer service and customer experience articles from various resources. 3 Ways to Move From Customer Service to Customer Care by Patrick McCullough. Destination CRM) What’s the difference between customer service and customer care? How about “customer care?”

Self Service 70

Self Service Customer Service Chatbots Customer Care 70

Currency Alliance

MARCH 21, 2019

The typical incumbent loyalty technology platform comprises five core modules: CRM/Analytics Platform. Loyalty Rules Engine. Change in the legacy loyalty platform, on the other hand, has been difficult and expensive, because the vendor must be supportive, if not fully engaged for nearly any desired change to functionality.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

ClearAction

SEPTEMBER 22, 2022

CX annuities is a phrase I coined to represent massive savings and impressive gains available through a different approach to management of customer, partner, and employee experience. This is true for customer experience, employee experience, and partner experience management. Lost ROI on customer acquisition cost.

ROI 62

ROI Sports Loyalty Programs Touchpoint 62

SurveySensum

AUGUST 1, 2023

Building Lasting Connections: The Power of Customer Loyalty in Retail In today’s fast-paced and crazy competitive retail world, customer loyalty is like the secret sauce for staying ahead of the game. But, let’s be real, building and nurturing customer loyalty in retail isn’t a walk in the park.

Retail 52

Retail Loyalty Connections Loyalty Programs 52

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. The value can be immediate.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Optimove

APRIL 22, 2021

With the declared goal to “Do Something Creative Every Day,” Paper Source is committed to offering inspiration and innovation to their customers as they celebrate life’s special moments, both big and small. They are also committed to the same values of creativity and innovation in their customer marketing.

Ecommerce 52

Ecommerce CRM Retail Loyalty Programs 52

ClearAction

DECEMBER 11, 2016

And so it is with every one of the groups in your company that is managing part of the end-to-end customer experience. CRM, VoC, UX, FCR, NPS, DX, and so on — it’s more than alphabet soup. Business results are correlated with coordination of customer experience management methods.

Customer Experience 48

Customer Experience Net Promoter Score How To Effort Score 48

BirdEye

NOVEMBER 7, 2023

Imagine yourself sitting in a café observing a group of people using abbreviations like ‘BRB’, ‘IDK’, and ‘ICYMI,’ in their text messages. Using this ‘language’ in your communication can change how you connect with customers in today’s fast-moving world.

How To 116

How To Social Media Communication ROI 116

CSM Magazine

JANUARY 27, 2025

Excellent customer service isnt just a nice-to-have for online wholesale storesits a necessity. Small shifts in communication, support, and responsiveness can create loyal customers who choose your store every time. Online Reviews : Customer reviews on your site or third-party platforms are a goldmine of information.

Customer Service 52

Customer Service Multi-Channel Chatbots Social Media 52

Service Untitled

JULY 30, 2010

Service Untitled The blog about customer service and the customer service experience. They know I am choosing Petco over the grocery store for my dog supplies now, and with the money back program, horse supplies are less expensive, easier to find in the store, and more convenient to shop. So how do you go about having one?

Loyalty Programs 41

Loyalty Programs Rewards Programs Loyalty Exercises 41

CSM Magazine

DECEMBER 9, 2019

Research from consulting agencies and brands proves that mobile apps increase conversion rates and average purchase receipts, help maintain relationships with customers, motivate them to make new purchases and advise friends and family. So new customers will come to you without any advertising costs from your side. Convenience.

Ecommerce 52

Ecommerce Sales e-support Guidelines 52

Currency Alliance

NOVEMBER 17, 2020

It allows us to keep customers engaged when business plans fly out the window, due to marketplace calamities, such as the Covid-19 pandemic. Each trend supports aspects of the broader business imperative: to be present when and where customers choose to engage. Accelerating customer-centricity.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

CSM Magazine

JANUARY 10, 2023

As an online casino owner, providing great customer support is key to success. It doesn’t matter if you are offering the most attractive bonuses or new games—if customers don’t have a top-notch experience with your service, they won’t come back. Understand your customer journey. Gather customer feedback.

Tips 52

Tips Self Service Omni-Channel CRM 52

Currency Alliance

JULY 16, 2020

Most marketing efforts produce conversion rates of less than 5%, signaling a crisis of communication with a make-or-break number of potential loyal customers. I propose there is a direct correlation between this miss and customer understanding. Some companies simply don’t want to share their customer data.

ROI 52

ROI Loyalty Data Loyalty Programs 52

SurveySensum

JUNE 29, 2023

A company, despite investing heavily in marketing and advertising, struggles to retain its customer base and faces a decline in sales. Well, here’s a startling statistic to ponder: 82% of customers stop doing business with a company due to poor customer service. Sound familiar? Don’t know?

Customer Satisfaction 52

Customer Satisfaction Marketing Exceptional Customer Service Social Media 52

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. You can watch the Loyalty Debate in full here. Mastering customer data (finally).

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

MAY 9, 2019

when the automotive and mobility industries shifted from a driver- or owner-focused value proposition to a customer-centered one; and when micromobility started to scale up.” [i]. Independent of market positioning, unique customer insight will become the primary competitive advantage. Enter: loyalty marketing.

Loyalty 56

Loyalty Strategy Loyalty Programs Airlines 56

SurveyGizmo

SEPTEMBER 28, 2017

“It’s an interesting time to study and talk about customer experience because there’s still no one size fits all approach,” says Blake Morgan, a Forbes contributor. “In In fact most people don’t even agree on who should drive customer experience, let alone ‘own’ it.”. Now, you have a purchase history.

Data 128

Data Omni-Channel Loyalty Programs System 128

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45