article thumbnail

ICE 2024: The CRM Lightning Talks Are Back in Action

Optimove

” and “How can strategies be tweaked for the long tail of customers to engage them like VIPs?​” Inbar will also focus on those “likely to” engage and how to streamline and enhance customer journeys on a large scale to ensure optimal experiences.

CRM 69
article thumbnail

CRM Hack: Cross-Sell Principles

Optimove

Of course, it’s a pretty useful CRM tactic in other verticals. Cross-selling a customer to purchase from a more profitable category is one of marketing’s holy grails and can have a positive long term change in customer LTV. So, encouraging customers to experience multiple products is definitely worth it.

CRM 98
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Life Hack: Connecting Your Chatbot to a CRM Can Lead to Better Automated Support

Kustomer

The benefits of upgraded customer relationship management (CRM) software are immeasurable. The time, money and effort saved for both agents and customers is notable. Investing in upgraded CRM tools is a worthy cause that can streamline your support team’s efficiency and provide rich insights for the rest of your business.

article thumbnail

How to get more repeat customers with a CRM solution

Method:CRM

While many customer retention strategies can help you drive repeat business, one among them stands out — using a CRM solution. . What is a CRM? . Before we get started, let’s first answer the question: “ What does CRM stand for ?” . 4 ways a CRM can help you get more repeat customers.

CRM 95
article thumbnail

The Power of Post Purchase Journeys: How Jabra Unleashed LTV and Customer Engagement

Optimove

Take your customer segmentation to the next level with our advanced guide Download Now Discover key findings from our recent 2023 Back-to-School Survey. With 88% of respondents showing a strong preference for their favorite brands during the back-to-school season, retailers have a significant opportunity to enhance brand engagement.

article thumbnail

CRM Hack: Customer Tier and RFM Segmentation

Optimove

There are many different ways to segment your customers into meaningful groups. However, chances are you may still be left with large groups that clump many different types of customers together. It’s simple, the more you know, the easier it’ll be to find your company’s most valuable customers and keep them engaged.

CRM 72
article thumbnail

CRM Hack: Gamifying CRM Campaigns

Optimove

However, when properly implementing this technique in your marketing plan, it can boost growth and engagement, and revenue. For example, it can be used for cross-selling, increasing overall engagement, upselling for the onboarding journey, and more. The post CRM Hack: Gamifying CRM Campaigns appeared first on Optimove.

CRM 52