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How CX is like HR

Zeisler Consulting

The conversation usually comes as a side note to the dreaded ROI of CX discussion. Have there been white papers and think pieces that show that a company’s HR budget (to turn it into cold, hard numbers) is directly tied to its profitability? Of course not. What’s the ROI?”.

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The ROI of Customer Experience

Confirmit

In this process, demonstrating ROI is the holy grail for CX practitioners, and a Gartner survey of CX leaders showed that 50% of organizations now have visibility of the ROI generated by CX improvement projects.A Beyond this, making an ROI-based business case can appear daunting, as it involves a certain amount of work up front.

ROI 40
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Just stop with the KPIs already

Zeisler Consulting

If I ask you what your NPS tells you, you can probably go on about Customer loyalty, likelihood to repurchase, share of wallet, and many other great things that have come out of white papers and case studies over the years. In order to get people to pay attention and to secure ‘buy-in’, you’ve labored to evince the “ROI of CX”.

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Seeking a New VOC Vendor? Here’s How to Make the Transition

CloudCherry

At times, refocusing your efforts may be the best course of action. A recent Forrester white paper entitled How to Transition Your Voice-Of-The-Customer Vendor explains that “failure is not always the vendor’s fault.” Unproven ROI. Of course, you may find that none of the vendors meet your requirements.

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

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B2B vs. B2C Marketing: What Are the Main Differences?

Oracle

I can sum them up like this: B2B marketing is the multi-course, fine-dining meal where the chef comes out and describes each dish in detail. In contrast, consumer marketing is the White Castle Crave Case you grab from the drive-thru when you know that you probably shouldn’t, but also know that it would be oh-so-satisfying.

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The Trifecta: Top 3 Customer Success Manager Traits to Increase Customer Retention

Education Services Group

Of course awesome CSMs want “happy” customers, but they know there’s more to actually keeping a customer. Improves everyone’s ROI. And if you’re wondering what other traits make up successful CSMs, take a look at our latest white paper, The 10 Simple Traits of an Awesome CSM. It also: Mitigates budget risks.