SuiteCX

JUNE 15, 2017

Investments in customer loyalty are booming. Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor.

ROI 100

ROI Measurement Marketing Loyalty Programs 100

Beyond Philosophy

OCTOBER 30, 2017

Loyalty Points Don’t Lead to True Loyalty. But true loyalty can’t be bought with rewards perks. In taking the rewards experience approach, hotels are making a perfectly rational assumption. Hotel loyalty is a more complex subject than you might imagine. Does a better rewards program help?

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Hotels Travel Rewards Programs Loyalty 127

Beyond Philosophy

FEBRUARY 27, 2017

Hotel giant Hilton recently dropped the H from its rewards program , replacing the linguistically puzzling Hilton HHonors with an easier to pronounce version, Hilton Honors. The new rewards program will be the first in the industry to allow members to combine points and money for a hotel visit. I like these changes.

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Rewards Programs Hotels Travel Chief Customer Officer 60

Service Untitled

MARCH 24, 2014

In fact, according to Brand Key, a loyalty consulting agency, Amazon’s ratings dropped from 93% to 83% two days following the hike. For anyone not familiar with the Amazon loyalty program, there are estimated to be about 20 million Prime members in the United States. And why does this happen?

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Loyalty Loyalty Programs Rewards Programs Transportation 58

Bold360

APRIL 27, 2017

Travel and tourism can be difficult areas for retaining customer loyalty, with websites set up exclusively to pit brands against one another on the best deals for hotels and rock-bottom prices on flights. Inspiring Real Loyalty, No Cards in Sight. engender loyalty! How Can You Build Human Loyalty to Beat the Competition?

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Tourism Travel Customer Service e-support 56

Up Your Service

MAY 3, 2017

Read on… Customer loyalty is a powerful marketing force that travel and hospitality businesses are always chasing. White-glove service is about four things: personalization, memorization, anticipation and response to requests,” advises Ron Kaufman , consultant and New York Times bestselling author of Uplifting Service.

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Hospitality Travel Industry Brands 74

Service Untitled

JULY 30, 2010

Home About Service Untitled Subscribe for Free Consulting Contact Archives Advantages of using customer loyalty programs Cheryl July 30, 2010 Customer Service , Proactive No Comments I was just at Petco to buy dog food, and the cashier asked me if I wanted to join their customer loyalty program.

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Loyalty Programs Rewards Programs Loyalty Exercises 41

SurveySparrow

JANUARY 14, 2020

5 Set up a loyalty reward program. Don’t you think that your most loyal customers should be rewarded? In fact, a report by BRP consulting says that 68% of customers say that they would shop at a brand which has a loyalty program. They would even be willing to pay a premium. Who is that 20% for you?

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Customer Retention Gamification Feedback Loyalty Programs 52

Currency Alliance

DECEMBER 13, 2018

Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Loyalty marketing breaking ground in new sectors. Smarter budgeting.

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Loyalty Trends Loyalty Programs Rewards Programs 45

Service Untitled

OCTOBER 15, 2010

Granted, there is a rewards program, but my usual discount is $1.50, and I have to use it within a few weeks otherwise the offer expires. Incentives for new customers are commonly very aggressively marketed; more than “rewards&# or “discounts&# for current customers.

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Rewards Programs Loyalty Loyalty Programs Exercises 44

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).

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Loyalty Strategy Loyalty Programs Hotels 45

Kayako

MAY 30, 2017

“But you don’t have to accept that,” says author and consultant Steven van Belleghem, in this talk What If Customers Became Friends? Van Belleghem says the secret to loyalty is conducting business from the heart, helping people, and always doing the right thing. Customer loyalty programmes…why bother!

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Loyalty Programs e-support Self Service Video 184

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards. 1. Looking beyond transactional rewards. One brand even overcame the persistent limitations of blockchain to run a successful trial.

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Loyalty Loyalty Programs Gamification Airlines 49

SmartKarrot

NOVEMBER 2, 2020

It will help increase brand loyalty which translates to customer loyalty and retention.”. The global strategic marketing consulting firm has employees dispersed across the globe. This is what’s worked for me: put up a loyalty program of some kind, where your returning customers are rewarded.

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Customer Retention Strategy e-support Social Media 21

Micah Solomon

DECEMBER 4, 2015

I’ve never heard: “I’m loyal to Apple because of their [nonexistent] rewards program.” ” That’s because true customer loyalty has a limited relationship to customer loyalty programs, customer loyalty cards, customer loyalty rewards. Dubious at best.

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Loyalty Rewards Programs Consulting Loyalty Programs 40

Second to None

APRIL 12, 2018

Segmentation and target marketing will better engage your customers, build loyalty, increase customer lifetime value, and improve your return on investment.” Customer loyalty program data. Consider honing in on repeat guests and incentivizing them with a customer loyalty program.

Marketing 67

Marketing Social Media Loyalty Programs Rewards Programs 67

Strativity

APRIL 27, 2023

Margin matters now more than ever A handful of restaurant category brands invested early in proprietary customer engagement platforms and were rewarded with enduring positions of strength, while other brands struggled to pivot. to arrange a free growth consultation. This is a way to give brand credit back where it belongs.

Strategy 52

Strategy e-support Roadmap Customer relationships 52

Strativity

APRIL 27, 2023

Margin matters now more than ever A handful of restaurant category brands invested early in proprietary customer engagement platforms and were rewarded with enduring positions of strength, while other brands struggled to pivot. to arrange a free growth consultation. This is a way to give brand credit back where it belongs.

Roadmap 52

Roadmap Customer relationships Brands e-support 52

SurveySparrow

MARCH 29, 2023

Offer a free consultation call. Use a loyalty program software like 99minds to formulate a reward program that makes them stay with you. Share customer reviews and testimonials to build trust. Write how-to articles and guides that let potential customers eliminate any doubt that they might have.

Customer Journeys 52

Customer Journeys Ecommerce Touchpoint Social Media 52