5 Awesome Customer Loyalty Program Ideas You Should Try

Comm100

We all know customer loyalty is the driving engine for a flourishing business. But what is customer loyalty, actually? Customer loyalty is having customers who are committed your company and your products , not just a price point that a competitor can easily emulate.

Does Your Rewards Program Inspire Loyalty?

Bain

Consumers love rewards programs. But do these programs actually build loyalty? I would argue that many don’t—either because the program has become too superficial to engender true loyalty or because it pays customers extra for behavior that would occur anyway.

How to Create a Successful Customer Loyalty Program

Michelli Experience

Recently Starbucks announced a change in their highly regarded loyalty program and I heard both praise and deep criticism. Sadly, I felt very old because in 2004 the mere mention of a loyalty program at Starbucks was not well-received.

Retail reward programs no guarantee of customer loyalty

Service Untitled

Most retail organizations use discounts to entice customers to buy their merchandise at the end of each season, but that doesn’t do much to guarantee a shopper will ever return to a store or even garner customer loyalty.

Tapping into the Loyalty Program for Glowing Online Reviews

Grade.us

Loyalty deserves to be rewarded. Especially when that loyalty is what keeps a business afloat. There are plenty of ways to offer value to customers beyond the sale of products or services, but one of the most popular methods that business owners use is the loyalty program.

4 Ways to Reduce Cart Abandonment With a Loyalty Program

LiveChat

Let’s take a look at 4 things cart abandoners are thinking and discuss how a loyalty program can actually change the way they perceive some of the issues that are causing them to flee: 1. But no matter where you display shipping costs, consider using shipping as a reward opportunity.

Guest Post: The Future of Customer Loyalty Mimics the Past – Customer Centricity Says It All

ShepHyken

This week we feature an article by Jess Mizerak discussing the future of brand loyalty and how to continue to be successful in the world of E-commerce. That’s what your loyalty program should do. – Shep Hyken. That’s important because customer-centricity continues to be the driving force behind sales, and true customer loyalty. So, what’s the future of brand loyalty? Unique rewards and special experiences. Loyalty programs shouldn’t exist in a vacuum.

Are Loyalty Cards Dead?

Beyond Philosophy

If you’re like me, you have loyalty cards for three different supermarkets, a half dozen airlines, several hotels, a dozen or so assorted retailers and the local frozen yogurt shop. No of course not, and that’s the problem with calling these pieces of plastic “loyalty cards.”

Consumer banking: money can’t buy loyalty

Currency Alliance

Extra” was a 4% interest rate which earned the average working family £100-200 a year – the kind of value you can earn from a supermarket loyalty card. Compounded in Europe by the slashing of interchange fees, banks have been left with reduced margins from which to carve out rewards value[v].

Reconsidering Loyalty: Top Loyalty Trends for 2019

Currency Alliance

Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Loyalty coming to new sectors.

Building Loyalty Doesn’t Need a Card

Beyond Philosophy

Customer loyalty and retention are goals for most organizations as a result. In the past, some companies’ modus operandi to build their loyalty involved a loyalty card with additional benefits. However, these loyalty card benefits just became part of the offer over time. So now what do we do to build Customer Loyalty? According to the Econsultancy blog, we should give them plenty of experiential rewards. Loyalty Programs Disappoint Customers.

Loyalty Strategy 2019: How to Win in the Next Decade

Currency Alliance

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. A great loyalty strategy runs in sync with the business and permeates virtually every customer-facing aspect. A loyalty program should be relevant to 80% of customers.

Breaking down the walls: Loyalty Magazine Awards 2019

Currency Alliance

This was my second year on the judging panel at the Loyalty Magazine Awards. Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards. 1. Looking beyond transactional rewards. Loyalty points make this possible.

Loyalty Tech: Migrate to Microservices, or Get Left Behind

Currency Alliance

Loyalty systems were some of the first marketing technology, dating back 35 years. Making the same progress in loyalty has been much more difficult. The typical incumbent loyalty technology platform comprises five core modules: CRM/Analytics Platform. Loyalty Rules Engine.

Smarter Demos: Using Insightful Customer Analytics to Drive Loyalty

Smarter CX

So this persona that we’re looking at right now is loyalty manager, but there are other personas available, and customers can build their own. So let’s say I was a loyalty manager, there might be things I’m particularly interested in.

Loyalty: On the Cusp of Major R(E)volution

Currency Alliance

Loyalty program announcements so far this year indicate a major sea change. From the customer perspective, it amounts to a Revolution – where brands are finally giving into what has been a ‘peaceful demonstration’ gaining momentum for several years – namely that it is too difficult to accumulate much value among so many incompatible loyalty point currencies/programs – so consumers quit. Loyalty should be no different with fewer currencies, exchangeability (i.e.,

How Lego and Nordstrom Create Customer Loyalty

Micah Solomon

I’ve never heard: “I’m loyal to Apple because of their [nonexistent] rewards program.” ” That’s because true customer loyalty has a limited relationship to customer loyalty programs, customer loyalty cards, customer loyalty rewards.

Loyalty Coalitions V3.0: greater benefits for consumers and brands

Currency Alliance

A spike in recent news around loyalty coalitions – both good and bad – signals the dawn of a new, vastly more profitable iteration of the coalition model. Even though Plenti failed[i], Amex’s effort showed belief in the coalition model by one of the biggest names in reward programs.

Service Untitled» Blog Archive » Advantages of using customer.

Service Untitled

Home About Service Untitled Subscribe for Free Consulting Contact Archives Advantages of using customer loyalty programs Cheryl July 30, 2010 Customer Service , Proactive No Comments I was just at Petco to buy dog food, and the cashier asked me if I wanted to join their customer loyalty program.

Getting what you pay for: How Amazon’s membership fee retains customer loyalty

Service Untitled

In fact, according to Brand Key, a loyalty consulting agency, Amazon’s ratings dropped from 93% to 83% two days following the hike. For anyone not familiar with the Amazon loyalty program, there are estimated to be about 20 million Prime members in the United States.

The Time For A US Coalition Loyalty Attempt Is Now

Forrester's Customer Insights

Coalition loyalty programs that let consumers earn and redeem a single currency across multiple partners have historically failed to gain traction in the US. The fragmented footprint of potential partners, proliferation of single-brand loyalty programs, and reluctance of brands to share customer data hampered hopeful coalition operators' efforts. Today, American Express announced that they will be launching a US coalition program later this Spring.

Why Engagement Strategies & Investment Are Important for Customer Retention

ProProfs Chat

And, a well-designed loyalty program can act as a profitable investment and reduce the likelihood of customers going to your competitors. Take the example of Victoria’s Secret loyalty program PINK Nation. Investment Generates Loyalty.

To Get Loyal Customers, Start with Loyal Employees

Beyond Philosophy

Hotel giant Hilton recently dropped the H from its rewards program , replacing the linguistically puzzling Hilton HHonors with an easier to pronounce version, Hilton Honors. But rewards programs alone – no matter how good – aren’t going to create customer loyalty.

11 TED Talks to Inspire Better Customer Support

Kayako

Instead of implementing a “loyaltyprogram that has nothing to do with loyalty (and everything to do with discounts), Van Belleghem says think instead about how you would treat your best friend if he or she became a client. Customer loyalty programmes…why bother!

How Hong Kong’s top brands lead with relationships

Vision Critical

“Customer loyalty comes from the heart, as opposed to the mind… you have an emotional bond with the customer.” Michael also revealed that MO’s new loyalty program, Fans of MO , was co-created with the viewpoints of the company’s most loyal customers.

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The leading retailer in omnichannel experience: Sephora

Customer Guru

Another app called ‘ My beauty bag ‘ allows customers to look at their shopping history, track rewards, and purchase products or save them for later. Loyalty programs are super-powerful marketing tools. This program has helped create raving fans for the brand!

Measuring Retention and Marketing ROI

SuiteCX

Investments in customer loyalty are booming. Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor. Australian companies are spending more than $5 Billion dollars6 a year in loyalty points and rewards. For programs with a loyalty currency (e.g.

ROI 100

Measuring Retention and Marketing ROI

SuiteCX

Investments in customer loyalty are booming. Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor. Australian companies are spending more than $5 Billion dollars6 a year in loyalty points and rewards. For programs with a loyalty currency (e.g.

ROI 100

Doomed: Is There Any Hope For Hotel Chains?

Beyond Philosophy

Hotel chains, worried about competition from Airbnb , are rolling out these and other special experiences for their best rewards customers. Loyalty Points Don’t Lead to True Loyalty. But true loyalty can’t be bought with rewards perks.

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How Important is Customer Service in Travel and Tourism?

Bold360

Travel and tourism can be difficult areas for retaining customer loyalty, with websites set up exclusively to pit brands against one another on the best deals for hotels and rock-bottom prices on flights. Inspiring Real Loyalty, No Cards in Sight. Many businesses in the travel industry have tried out loyalty schemes and reward programs with varied success. And when you look at their rewards scheme, it’s all about seeing the customers as individuals.

Using a Database to Gain Customer Marketing Insights for Restaurant Chains

Second to None

Segmentation and target marketing will better engage your customers, build loyalty, increase customer lifetime value, and improve your return on investment.” Customer loyalty program data. Consider honing in on repeat guests and incentivizing them with a customer loyalty program. For instance, if a customer shares their email, in exchange they can join a rewards program for free.

Crash Course: 11 Terrible Customer Experiences In Travel

Currency Alliance

During the past 20 years, I´ve stayed in hundreds of IHG hotels and amassed hundreds of thousands of loyalty points. I’m a member of loyalty programs with two different airline alliances: One World, and SkyTeam. Loyalty Strategy The Basics Travel loyalty customer service

Three Travel and Hospitality Customer Journey Tracking Examples

Kitewheel

Personalize Based On Past Behavior to Drive Loyalty. Too often, when interacting with travel brands and hotels, they don’t seem to know who you are unless you’re a member of their rewards program. Travel and hospitality companies have a difficult job.

Customers not feeling “a little love back from Starbucks”

Service Untitled

Stabucks UK has a lot of unhappy customers today after the company decided to change the terms of their loyalty program. The previous rewards card offered a free drink for every 15 transactions and a discount on filter coffee.

The business value of customer experience research

Qualtrics

Transactional NPS – Net Promotor Score (NPS) is an industry benchmark that measures customer loyalty. At the growth stage, your focus is around retaining and upselling to your existing customer base or creating a loyalty program.

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What Do Companies with High Net Promoter Score Have in Common?

Retently

Well, by far the most effective way to measure customer satisfaction and loyalty is via the Net Promoter Score. Even today, Amazon is actually boasting amazing customer loyalty, at least according to Forbes ; however, the company isn’t quite ready to share exact customer numbers.

How to create loyal customers and brand evangelists in the travel and hospitality industry

Up Your Service

Read on… Customer loyalty is a powerful marketing force that travel and hospitality businesses are always chasing. Turning loyalty members into evangelists. Organizations can have great rewards programs, but it’s not sustainable long-term if the service is poor.”.