Happy or Not

JANUARY 3, 2022

Customers are returning to on-site experiences and spending more on goods such as home equipment due to the decrease in travel. . R etailers or service providers also need to be able to connect that feedback with other internal data they might have to gain a 360 view of their operations and customers. . are just a few.

Omni-Channel 69

Omni-Channel Ecommerce Loyalty Programs Roadmap 69

Kitewheel

FEBRUARY 11, 2020

There are two core ways that theme parks have gotten smarter about queue management that the travel industry can learn from. This tip is one that some travel brands have already implemented. Include one or two skip-the-queue passes when new customers sign up for your loyalty program and download your app.

Airlines 52

Airlines Industry Loyalty Programs Travel 52

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Currency Alliance

OCTOBER 31, 2022

A recent article on PhocusWire helpfully outlined a range of security vulnerabilities common to loyalty programs. Some of them were matters of procedure and staff training – which are clearly important – but many were technological vulnerabilities which can be avoided by using modern tools and systems.

Travel 52

Travel System Loyalty Loyalty Programs 52

Currency Alliance

FEBRUARY 20, 2023

It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. The loyalty rules engine is the module that enables the types of promotions that are familiar from every major loyalty program. This would not require much of a rules engine – since your program has no variation.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

Experience Investigators by 360Connext

APRIL 7, 2015

We flew from Chicago’s O’Hare airport at the end of March with a connecting flight in Dallas and made it Puerto Vallerta without a problem. Since everything on our end was the same, including flight numbers, we assumed the airline had determined this was a comfortable amount of time to make the connection.

Airlines 110

Airlines Customer Experience Travel Hotels 110

Currency Alliance

OCTOBER 11, 2018

As one example, StayNTouch, a property management system vendor, claims its mobile check-in technology enabled the Fontainebleu Hotel to profitably and significantly increase upsales of late checkouts. Restive guests: understanding hospitality loyalty. Different loyalty drivers apply to different guest demographics.

Hotels 40

Hotels Hospitality Loyalty Travel 40

Chadwick Martin Bailey

JANUARY 5, 2021

For example, credit card usage and loyalty point redemptions have been all about travel and dining. That’s changing because no one is traveling or dining out anymore. It’s so important to be connect and be supportive for your colleagues, clients, friends, and family. That day was it for me. It was the best day of my life.

Travel 59

Travel Loyalty Programs Financial Loyalty 59

Magellan Solutions

FEBRUARY 9, 2021

Connect with prospective and new customers. Magellan Solutions offer a wide range of customer service support: Loyalty programs. Outsource your support ticketing system with Magellan Solutions. With live chat, consumers get their questions answered immediately. . Helps with customer acquisition and onboarding.

Ecommerce 52

Ecommerce Loyalty Programs Customer Service Representative Travel 52

SurveySensum

JANUARY 26, 2024

Utilize storytelling to create an emotional connection with your audience. Ensuring a Positive Industry Reputation : Word of mouth travels fast, especially in the digital landscape. Reward repeat purchases : Implement a tiered loyalty program with points, personalized discounts, and exclusive benefits as customers move up the tiers.

Customer Journeys 52

Customer Journeys Social Media Touchpoint Tips 52

Currency Alliance

MARCH 20, 2020

There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the savings into rewards. add complementary partners in every spending category so the program and the currency are more useful and interesting. Not every loyalty program seems to appreciate this.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

BirdEye

MARCH 24, 2023

Five steps of the business development process The following are the typical steps of business development systems and processes: Prospecting is the first step in the process. Lead outreach involves connecting with prospects through email, social media, calls, or cold outreach. Build a strong customer referral program.

Return on Investment 98

Return on Investment Social Media Sales Metrics 98

NobelBiz

JUNE 29, 2021

The customer journey is defined as the path traveled and activities done by a prospect or client from the moment he or she recognizes a need until the purchase act. The “touchpoints” with the firm or brand, which define the customer journey, determine how customers connect with a brand or company through various channels.

Customer Journeys 52

Customer Journeys Customer Experience Contact Center Omni-Channel 52

SurveySensum

JULY 13, 2023

Patience wearing thin, they finally reach the billing area, only to encounter a malfunctioning payment system. Understand your customer’s expectations regarding personalized offers, rewards, loyalty programs, and customer service – these are important factors when it comes to customer retention.

Retail 52

Retail Survey Tools Customer Experience 52

SurveySensum

JULY 13, 2023

Patience wearing thin, they finally reach the billing area, only to encounter a malfunctioning payment system. Understand your customer’s expectations regarding personalized offers, rewards, loyalty programs, and customer service – these are important factors when it comes to customer retention.

Retail 52

Retail Survey Tools Customer Experience 52

Talkdesk

JULY 31, 2017

I travel to Japan, to Europe, and I see this innovation happening across all segments across the globe. We have to continue to support the voice network, and that connection is super important. Well, in this particular hotel, the system just said, “Thank you for being a member. I think it’s happening across all segments.

Innovation 42

Innovation Omni-Channel Average Handle Time Contact Center 42

Talkdesk

JULY 31, 2017

I travel to Japan, to Europe, and I see this innovation happening across all segments across the globe. We have to continue to support the voice network, and that connection is super important. Well, in this particular hotel, the system just said, “Thank you for being a member. I think it’s happening across all segments.

Innovation 40

Innovation Omni-Channel Average Handle Time Contact Center 40

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. As the saying goes, ‘garbage in, garbage out’.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. The article covers the various brands which have joined the Scene+ loyalty coalition.

Loyalty 59

Loyalty Trends Data Marketing 59

Qualtrics

MAY 9, 2019

Are you a part of the loyalty program? Emily is passionate about hearing directly from customers and has spent a career looking to understand what drives them and how she can make an emotional connection that will turn customers into loyal fans. LOYALTY IS AN EMOTION – IT’S A VERY VISCERAL THING’.

Brands 36

Brands Hotels Loyalty Programs Loyalty 36

Currency Alliance

DECEMBER 1, 2020

Apart from adapting to mobile apps and ditching plastic cards, the typical loyalty programs in 2020 still operate pretty much the same as they did at the turn of the century. And there are many, many more of these lookalike programs. Why hasn’t loyalty? Winning loyalty programs in 2025. Customer singular.

Loyalty Programs 52

Loyalty Programs Loyalty Multi-Channel Hotels 52

Currency Alliance

DECEMBER 20, 2022

During 2023, brands will make it easier for more customers to realize value from loyalty program participation. This will help them engage many more customers – particularly in the mid-to-long tail: previously not seen as a valuable target for loyalty marketing, but now recognized as a leading source of incremental revenue.

Loyalty 52

Loyalty Trends Innovation Loyalty Programs 52

Currency Alliance

OCTOBER 4, 2023

Recognizing loyalty program members at the Point of Sale (POS) has been challenging for over 30 years. The result is that it can be difficult for a retailer to deliver a smooth customer experience when identifying their own loyalty program members, or customers in partner loyalty programs, at the POS.

Loyalty 59

Loyalty Loyalty Programs Retail Banking 59

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

DECEMBER 17, 2019

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

CSM Magazine

JULY 13, 2022

Your customers travel through such touchpoints that result in them buying. They then travel along more touchpoints as they’re nurtured for repeat purchases and, later on, brand loyalty. Chat bots and self-service systems are becoming more typical. Customer loyalty programs. Purchase stage.

Touchpoint 69

Touchpoint Customer Journeys Self Service Chatbots 69

Currency Alliance

MARCH 30, 2022

Such a simple program quickly revealed invaluable insight into the customer and opened a whole new channel of communication across email, SMS and good old post! but within a few years it had become South Africa’s leading loyalty program. The costs of not achieving this are plain to see.

Loyalty 52

Loyalty Loyalty Programs Resources Airlines 52

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. The functionality in loyalty systems is being broken up.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Currency Alliance

AUGUST 22, 2022

The Points Bank in a loyalty program is the module of software that keeps track of all transactions related to issuing, redeeming, or exchanging points among loyalty program members, partners and other stakeholders. Core functionality of the loyalty points bank.

Banking 52

Banking Loyalty Loyalty Programs Airlines 52

Currency Alliance

MAY 9, 2022

Behind the scenes, ‘API-enabled’ (or ideally ‘API-first’) implies a technical architecture that allows computer systems to interact with each other – allowing each to perform those tasks for which it was optimized – and that most of the systems are relatively independent in how they operate. Features of an API-first loyalty platform.

Loyalty 52

Loyalty Technology Loyalty Programs Multi-Channel 52

Currency Alliance

DECEMBER 13, 2018

At first glance, this year’s Gartner CMO spend survey may not make for happy reading for loyalty marketers. Loyalty program management’ was reported as CMO’s lowest priority, with 4.8% Firstly, loyalty tech isn’t as expensive as it used to be. of budget, down from 6.6% in 2017[ii]. 2018 saw a 14.2%

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Currency Alliance

NOVEMBER 14, 2019

Nobody in loyalty could have missed The Times’ headline in October, about the Committee for Climate Change (CCC) proposal to start taxing frequent flyer programs (FFPs), or even to shut them down, under the assumption that they increase flying. Brands reward more touchpoints to grow emotional loyalty. This is so true.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

Currency Alliance

MAY 9, 2019

We discovered 6 years ago that during the customer’s trip, the most value we could provide after selling the airline ticket was to show alternative mobility options in the traveler’s destination. Building such habits is precisely what loyalty programs do. . The massive potential of loyalty marketing in mobility.

Loyalty 56

Loyalty Strategy Loyalty Programs Airlines 56

SurveySensum

FEBRUARY 20, 2024

Brand Example : Starbucks often surprises customers with free drink vouchers or extra loyalty points as a gesture of appreciation for their patronage. This could include freebies, exclusive access to events or promotions, or loyalty program benefits they weren’t expecting.

Customer Satisfaction 52

Customer Satisfaction Self Service Strategy Customer Journeys 52

SurveySensum

FEBRUARY 20, 2024

Brand Example : Starbucks often surprises customers with free drink vouchers or extra loyalty points as a gesture of appreciation for their patronage. This could include freebies, exclusive access to events or promotions, or loyalty program benefits they weren’t expecting.

Customer Satisfaction 52

Customer Satisfaction Self Service Strategy Customer Journeys 52