How to deliver superb omnichannel CX in a digital world according to 24,000 consumers globally
OpinionLab
AUGUST 29, 2017
For this, you need to know the specifics of how customers behave and what they actually want. This is exactly why we recently surveyed 24,000 consumers and 1,000 businesses globally. By comparison, just over 1 in 5 would pick up the phone in these situations. Digital touchpoints tend to be cheaper to operate.
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