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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. But, what exactly is a touchpoint? What is a Touchpoint? Channels are Not Touchpoints.

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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. But, what exactly is a touchpoint? What is a Touchpoint? Channels are Not Touchpoints.

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Do Companies Recognize the High CX Value of Employee Advocates?

InMoment XI

Do companies recognize the high customer experience (CX) value of employee advocates? That means that companies must seek to understand, and leverage, the impact employees have on customer behavior. It is often stated (especially by corporate CEOs) that the greatest asset of a company is its employees. That’s my belief.

Company 529
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Stepping Into The Future of Retail With Foot Locker

InMoment XI

Companies that prioritise understanding and meeting customer needs stand poised to thrive in a constantly changing marketplace. At the heart of their success lies a robust customer experience (CX) programme, meticulously designed to elevate every touchpoint of the customer journey.

Retail 260
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Improve the Customer Journey

InMoment XI

Your customers’ journey can drastically affect how your customers experience your company—and whether or not they eventually become loyal to your brand. Once they recognize a problem, they can begin looking for solutions, which should hopefully lead them to your company. Instead, there could be a problem with the customer journey.

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B2B Customer Journey Touchpoints CS Teams Need To Plan For

Totango

B2B Customer Journey Touchpoints: A Guide for CS Teams. B2B customer journey touchpoints mark the roadmap toward successful outcomes for clients and CS teams. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy.

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Why You Should Build an Omnichannel Customer Experience

InMoment XI

Omnichannel customer experience refers to providing a seamless and integrated experience for customers across multiple channels or touchpoints. Omnichannel strategies prioritize seamless integration and consistency across all customer touchpoints. What is Omnichannel Customer Experience?