Building a Better Loyalty Program (and the Reward for Getting It Right)
BlueOcean
DECEMBER 13, 2022
Part of the issue lies in the CRM and communications strategies–they simply aren’t always aligned, which allows inconsistent messaging to customers. KPMG Global Sector Leader, René Vader, says, “If you’re trying to build brand loyalty today, an emotional connection is no longer a nice-to-have, it’s a need-to-have.”
Let's personalize your content