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Two roles of a Chief Customer Officer

Zeisler Consulting

The concept of a Chief Customer Officer (CCO or, sometimes, CXO) is still pretty fresh for a lot of organizations. Simply put, if tracking and reporting of your VoC metrics is the end of your work, you’re doing it wrong. What a waste of resources and a lost opportunity!

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How to Win the Chief Customer Officer Role, With Sandy Miranda – CB70

Customer Bliss

By creating a unified focus on the most important asset of the organization – The Customer. Utilizing today’s most useful tools such as Customer Journey Maps, Health Metrics, Customer Advocacy and a holistic Support approach I have been able to deliver consistent results for my employers and most importantly their customers.

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3 Steps to Measure CX Impact and Align Your C-Suite Around Experience

Customer Bliss

Leaders should do the following three things when you take on the responsibilities of a chief customer officer or head of customer experience. Bring the CFO, CMO, CEO—all the alphabet people—and do the customer math. But we also have to understand: how many customers did we lose? Volume and value.

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Don’t Let Acquisition Be Your Only Customer Growth Metric

Customer Bliss

In my Daily Dose video series, I explore the topics that chief customer officers must grapple with on a daily basis. Today’s video is an excerpt from a keynote speech, The 5 Leadership Competencies of Beloved Companies , which I recently presented at Cult the Gathering. . ” Did You Honor Your Customer?

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The Lifecycle and Legacy of a Chief Customer Officer, with Stephen Ingledew – CB63

Customer Bliss

Presently he’s not sure if he’ll switch industries, although financial services seems like the winner. Understand metrics: Consider them by journey stage, or else it often gets very overwhelming and then people abandon the idea of metrics (too much other stuff going on). Why did Stephen depart Standard Life?

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The Unexpected C-Suite Collaboration You Need for Success

Totango

Totango’s Chief Marketing Officer (CMO) Karen Budell recently joined an episode of the MarTech podcast to discuss the importance of the partnership between marketing and customer success and explain why Chief Customer Officers (CCOs) should have a seat next to CMOs at the C-suite table.

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Looking Ahead: the State of Customer Experience

Customer Bliss

What’s the State of Customer Experience? Laura: I know you spend a lot of time talking to CX leaders as well as chief customer officers. Tell everyone: where do you see CX—the state that customer experience is in—right now across the industry? Will you honor your employees?