5 Ways to Make Customer Experience Your Competitive Advantage
CX Journey
MARCH 7, 2019
For example, things like checking a statement balance or order status can be achieved via a self-service system, while other tasks, like disputing a charge on a bill, definitely need direct interaction (e.g., Omnichannel support allows for a connected customer experience, regardless of entry point. by phone) with a person. #3
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