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CRM vs CEM: Where should you put the money?

CloudCherry

It’s the constant and unending focus on the customer experience. The customer plays such a crucial role that organizations rely on customer data and analysis to best understand customer behavior and what gets them all the way to the end of the sales funnel. Customer Experience Management (CEM). What is CEM?

CEM 281
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Must-Have Customer Experience Management Skills for CX Professionals

Lumoa

Customer Experience is evolving. To keep pace and make sure your products deliver value, you need to be continually listening for customer input. Sharpening your customer experience skills will help you stay ahead of your competitors. Help your organization amaze and delight your customers by strengthening these skills.

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The Role of Customer Experience in Telco

Lumoa

There are many factors contributing to this result, but one of the most impactful may just be the change in needs and expectations from telecom’s customers. . As we slowly progress to a post-pandemic reality, customers expect the same type of attention and service to continue.

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CEMs vs. CRMs (And Why You Need Both)

PeopleMetrics

Customer Experience Management (CEM) and Customer Relationship Management (CRM) are the same, right?”. While it may be true that at their core, both systems revolve around the key interactions a customer has with your brand, CRMs and CEMs serve distinctly different purposes and operate from two contrasting angles.

CEM 84
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Why every CX team needs to plug into the power of integrations

CloudCherry

A CEM platform is nothing without a little help from its friends. And we at CloudCherry say this as a full-featured CEM platform ourselves. Businesses collect and store a lot of customer data during normal operations, but it’s stored across multiple teams, systems, and servers. There are better ways to understand your customers.

CEM 186
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Why every CX team needs to plug into the power of integrations

CloudCherry

A CEM platform is nothing without a little help from its friends. And we at CloudCherry say this as a full-featured CEM platform ourselves. Businesses collect and store a lot of customer data during normal operations, but it’s stored across multiple teams, systems, and servers. There are better ways to understand your customers.

CEM 170
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The Case FOR Customer Experience as a Business Strategy

Horizon CX

I’m reflecting and writing this latest blog on the eve of the very first Customer Experience Day (CX Day) declared so by the Customer Experience Professionals Association (CXPA) as the first Tuesday in October from this point forward. Product and technology are often short-lived.

Strategy 138