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Your Guide to Mastering Brand Reputation Management

InMoment XI

These tools are essential for understanding how your customers are talking about your brand. Engage with Your Audience: Build strong relationships with your audience through active engagement. Respond to customer feedback, both positive and negative, to show transparency and dedication to customer satisfaction.

Brands 378
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Are Your In-Store Employees Delivering Your Desired Brand Value?

Second to None

Some important aspects to measure are exactly how long it took to complete a specified service request, how many associates are visible when the evaluator enters your store, the ability and accuracy of an employee’s response to consumer questions and their overall perception of the politeness of your associates.

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Report: Lessons in CX Excellence, 2015

Experience Matters

This report provides specific examples of how these companies’ CX efforts have created value for both their customers and for their businesses. We also highlight their best practices across the four customer experience competencies—purposeful leadership, compelling brand values, employee engagement, and customer connectedness.

Report 120
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10 Customer Survey Design Tips for Actionable Feedback

delighted

It’s a handshake and a request for feedback in your effort to continually improve your products and services, both on the front lines and behind the scenes. Getting feedback on your product. Determining employee or customer satisfaction for retention. Testing branding decisions. Improving the sales or support experience.

Survey 49
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10 Customer Survey Design Tips for Actionable Feedback

delighted

It’s a handshake and a request for feedback in your effort to continually improve your products and services, both on the front lines and behind the scenes. Getting feedback on your product. Determining employee or customer satisfaction for retention. Testing branding decisions. Improving the sales or support experience.

Survey 49
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An Article On Customer Experience That Actually Makes Sense

GetFeedback

What this actually looks like will vary by company, but the goal of CXM is always to increase customer satisfaction, loyalty, and brand advocacy while cutting costs. This means they operate consistently based on a clear set of values, holding themselves and their teams accountable for their particular ownership of the customer experience. .

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Comcast: 5,500 New Employees Won’t Fix Customer Experience

Experience Matters

Comcast (and its peers) need to focus on building all four customer experience core competencies : Purposeful Leadership : Leaders operate consistently with a clear, well-articulated set of values. Compelling Brand Values : Brand attributes are driving decisions about how you treat customers.