Kate Spade Revamps Retail Experiences to Deliver Brand Values
Beyond Philosophy
NOVEMBER 17, 2015
According to Business Insider, the new experience is called a “guest journey” and the sales associate is now their “muse.”. The associates (muses) are tasked with not just “making the sale,” but first and foremost to engage with the Customer. One key for a luxury brand is called “aspiration.”
Let's personalize your content