InMoment XI

NOVEMBER 15, 2023

A low CES indicates a smoother customer experience, while a high score signals potential areas of friction. Consider a mobile banking app that recently updated its user interface. By implementing CES surveys following the update, the app can quickly identify if customers find the new design intuitive and user-friendly.

Analytics 324

Analytics Customer Experience e-support Net Promoter Score 324

CloudCherry

AUGUST 9, 2018

This is the importance of delivering an end to end customer experience: a fine line between what a customer expects from your company and the actual experience they received throughout the customer journey, with all its ups and downs. Pillar #2: Companies must gain a 360 degree view of the customer.

Customer Experience Management 150

Customer Experience Management Customer Journeys Customer Experience Management 150

Pointillist

JANUARY 19, 2022

You need a better way to measure experiences, prioritize the right opportunities for improvement and deliver the experiences your customers demand. That’s why leading organizations are adopting customer journey measurement. Customer Feedback Doesn’t Tell the Whole Story. How Customer Journeys Elevate CX Measurement.

Customer Journeys 75

Customer Journeys Measurement Effort Score Self Service 75

CloudCherry

DECEMBER 1, 2018

CloudCherry uses very specific journey mapping, reporting, and analysis from a beginning-to-end member experience to show how data can drive change, improve employee action and delight the member, whether it be a normal visit to withdraw or deposit funds or a new customer obtaining a new checking account or opening a business loan.

Customer Journeys 150

Customer Journeys CEM Net Promoter Score Touchpoint 150

CloudCherry

OCTOBER 19, 2018

CloudCherry uses very specific journey mapping, reporting, and analysis from a beginning-to-end member experience to show how data can drive change, improve employee action and delight the member, whether it be a normal visit to withdraw or deposit funds or a new customer obtaining a new checking account or opening a business loan.

Customer Journeys 150

Customer Journeys CEM Net Promoter Score Touchpoint 150

ECXO

JUNE 11, 2023

Define your brand values and messaging – having a clear set of brand values and messaging is essential to creating a consistent experience across all touchpoints. How does it align with your customers’ values and needs? Develop a customer promise – creating a customer promise tells customers what experience they can expect.

B2B 128

B2B B2C Touchpoint Customer Journeys 128

Eptica

MARCH 28, 2018

Date: Wednesday, March 28, 2018 Why it is time to calculate the ROI of VoC programs. Author: Olivier Njamfa Businesses have been running Voice of the Customer (VoC) programs for some time , but in many cases overall customer satisfaction has actually deteriorated. This can be linked to business metrics to give a true ROI figure.

ROI 65

ROI Net Promoter Score Return on Investment Effort Score 65

Experience Investigators by 360Connext

FEBRUARY 9, 2021

This means customer experience done well can meaningfully improve your organization’s bottom line , while customer experience left ignored can meaningfully hurt it. The Three Areas of ROI. What is the return on the investment of customer experience? Customer referrals lead to immediate returns.

Customer Experience 261

Customer Experience Effort Score Net Promoter Score Culture 261

GetFeedback

AUGUST 14, 2019

Over the last decade, our customers have grown to expect more from the companies they do business with. While people expect more from their bank, barista, and bariatric surgeon, what they expect is not congruent. . CSAT’s simplicity also makes it easy to implement across many touchpoints of the customer journey.

Customer Satisfaction 268

Customer Satisfaction Survey eBook Industry 268

Pointillist

AUGUST 14, 2018

Customer journey analytics is a whole new approach to analytics that involves having a journey-based mindset and being customer-obsessed. How you deploy customer journey analytics organizationally—and not just the software you choose—will make all the difference for achieving long-term success.

Customer Journeys 41

Customer Journeys Analytics How To Metrics 41

Pointillist

JULY 25, 2018

By Swati Sahai Companies are increasingly benefiting from customer journey analytics across marketing and customer experience, as the results are real, immediate and have a lasting effect. Learning how to choose the best customer journey analytics platform is just the start. If so, you are not alone.

Customer Journeys 43

Customer Journeys Analytics How To Metrics 43

Pointillist

SEPTEMBER 18, 2019

What is Customer Journey Analytics? Today, your customers expect a consistent, high-quality experience, as they interact with your organization across an ever-growing set of touchpoints and channels. Also, keep in mind that customer journey analytics is not a monolithic approach designed to address just a single problem.

How To 84

How To Analytics Customer Journeys ROI 84

Pointillist

AUGUST 26, 2019

Enterprise customer feedback management platforms are available from Medallia, Qualtrics, Clarabridge and others. Take the time to embed it in every customer touchpoint, including your website, your online applications and mobile apps. To get the full picture, you also need to understand actual customer behavior.

NPS 79

NPS Strategy Net Promoter Score How To 79

ReviewTrackers

MAY 8, 2017

Customer experience (CX) — defined as “the cumulative impact of all interactions and experiences between your business and the customer, at every touchpoint across the entire customer journey, and viewed entirely from your customer’s perspective” — has become one of today’s most important business benchmarks.

Conference 50

Conference Omni-Channel Customer Journeys Customer Experience 50

Currency Alliance

JUNE 11, 2019

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. People are more likely to leave their spouse than their bank[ii], so it might seem that banks have no case to answer.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

NOVEMBER 15, 2021

Because each customer segment will respond differently to available loyalty incentives, tailoring the customer experience by segment across channels is essential to maximize ROI. In fact, nearly every customer journey can incorporate loyalty incentives with a few API calls to optimize engagement, and ultimately, conversion.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Banking 52

inQuba

JANUARY 13, 2022

have reported that more that 50% of customer interactions happen during a multi-event, multi-channel journey. They’ve also found that journeys matter more than touchpoints, and that journey-led approaches are more positively correlated with important business outcomes. (2). Discover real customer journeys.

Omni-Channel 52

Omni-Channel Multi-Channel Touchpoint Customer Journeys 52

inQuba

MARCH 22, 2023

For instance, satisfaction throughout the end-to-end customer journey has a measurable impact on business revenue, but NPS won’t measure this. NPS also provides no insight on product quality, customer service or pricing. Customers can have poor experiences and still being willing to recommend the brand for various reasons.

Net Promoter Score 52

Net Promoter Score Omni-Channel NPS Effort Score 52

Method:CRM

MARCH 28, 2023

It’s their holistic perception of and experience with your touchpoints at every stage of their buying journey, from browsing your website or storefront to customer service. Is customer experience the same as customer service? But every good experience influences more than just one customer.

Customer Experience 52

Customer Experience Self Service How To Net Promoter Score 52

inQuba

MAY 16, 2021

have reported that more that 50% of customer interactions happen during a multi-event, multi-channel journey. They’ve also found that journeys matter more than touchpoints, and that journey-led approaches are more positively correlated with important business outcomes. (2). McKinsey & Co.

Omni-Channel 52

Omni-Channel Multi-Channel Touchpoint Customer Journeys 52

Pointillist

MARCH 1, 2019

In this scenario, it becomes important for call centers to excel at customer service and reduce cost-to-serve without negatively affecting the customer experience. Employ Customer Journey Analytics Customer journey analytics What is Customer Journey Analytics? Here are the nuts and bolts.

First Call Resolution 75

First Call Resolution Self Service Call Center Effort Score 75

Comm100

JANUARY 11, 2023

Thanks to the introduction of AI in customer service, it’s now easier than ever to bring personalization to customers. Introducing automation to customers doesn’t need to mean also losing a human touch. Without automation facilitating regular touchpoints throughout the customer journey, both customers and organizations benefit.

Customer Service 218

Customer Service Self Service Chatbots Healthcare 218

ClearAction

DECEMBER 27, 2017

. “Our clients helped us see that in some cases where we weren’t collaborating, they would experience our lack of collaboration,” said Senior Vice President of Insights & Client Experience at SunTrust Bank, Jeff VanDeVelde. Is your voice of the customer program letting you know similar insights?

Customer Experience 54

Customer Experience B2B Banking Customer Journeys 54

Pointillist

NOVEMBER 11, 2019

Contact centers today have data to determine the aggregate customer movement, but not nearly enough insights into cross-channel customer journeys. In order to measure First Contact Resolution , you need to have a view of the complete customer journey across multiple channels. How many customers took that path?

First Call Resolution 74

First Call Resolution Call Center Metrics Self Service 74

SurveySparrow

OCTOBER 25, 2019

There are so many feedback mechanisms available that need to be employed at different customer touchpoints. Ask for feedback from your customers during every stage of the interaction. Use customer satisfaction tools to measure how your customers feel at each touchpoint. Customer Experience Strategy #18.

Omni-Channel 77

Omni-Channel Strategy Customer Experience Customer Journeys 77

Pointillist

JULY 5, 2019

And before even considering your request for increased resources, your CFO wants you to show the ROI of your customer experience initiatives. How Mature is Your Voice of Customer Program? Here are seven steps to take to take your voice of customer program to the next level: 1.

Voice of Customer 45

Voice of Customer Net Promoter Score NPS ROI 45

Currency Alliance

DECEMBER 17, 2019

This has mostly been via low-investment, tactical approaches that increase ROI, and educate the C-suite regarding long-term strategic value. Loyalty has been sheltered from change, to some degree, by legacy technology, and by a culture of protectionism around customer data and proprietary loyalty currencies.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

Pointillist

MARCH 1, 2019

In this scenario, it becomes important for call centers to excel at customer service and reduce cost-to-serve without negatively affecting the customer experience. Employ Customer Journey Analytics Customer journey analytics can be the breakthrough that call centers need in order to deeply understand customer service journeys.

First Call Resolution 40

First Call Resolution Self Service Call Center Effort Score 40

Currency Alliance

MARCH 9, 2021

In a true, headless, loyalty platform, the backend functionality is purpose-built to be decoupled from the front-end customer touchpoints, connected via easy APIs. Loyalty is embedded in those journeys in new and increasingly different ways. Most of this improvement was enabled by APIs from backend systems.

Loyalty 59

Loyalty Customer Engagement Engagement CRM 59

Currency Alliance

NOVEMBER 16, 2021

This is also an important step in establishing yourself in new global marketplaces where customers now spend the majority of their time, and where you have the opportunity to enhance brand visibility at moments in customer journeys that trigger reinforced loyalty. Burn touchpoints in a redemption ecosystem. Management.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

This is also an important step in establishing yourself in new global marketplaces where customers now spend the majority of their time, and where you have the opportunity to enhance brand visibility at moments in customer journeys that trigger reinforced loyalty. Burn touchpoints in a redemption ecosystem. Management.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

FEBRUARY 10, 2021

But before we dive into what you need to know (and support) in order to create more value for your company and your customers… Acknowledging certain realities helps build a solid foundation for loyalty. Non-purchase touchpoints might include your customers: mentioning your brand in a positive way on social media.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

Currency Alliance

APRIL 10, 2021

Certainly that’s the case if the outcome will be greater ROI from the department, and an increase in my brand’s NPS score. Non-purchase touchpoints might include your customers: mentioning your brand in a positive way on social media. Rewarding non-transactional touchpoints increases the customer’s lifetime value.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Pointillist

FEBRUARY 19, 2019

Canadian Red Cross’ Andrew George sat down with Pointillist’s Steve Offsey to talk about their recent success at the Loyalty360 Customer Awards, their adoption of customer journey analytics and the road ahead. Andrew George is the Associate Director, National Customer Experience Marketing for the Canadian Red Cross.

Customer Experience 40

Customer Experience Multi-Channel Analytics Customer Journeys 40

Experience Matters

APRIL 7, 2015

1) Company Overview: Clarabridge’s customer experience management platform helps hundreds of the world’s leading brands understand and improve the customer journey. This is because as customers navigate the different channels to solve for a specific query (such as web, mobile, IVR, chat, voice, etc.,) Clarabridge.

Groups 120

Groups Multi-Channel Omni-Channel CEM 120

Currency Alliance

NOVEMBER 14, 2019

At the Loyalty Surgery this year, IBM’s Greg Land said that their modern martech trial at Malaysia Airlines performed extremely well, delivering a 43% improvement in ROI. Nonetheless, the legacy loyalty points bank kept them from innovating more quickly. Brands reward more touchpoints to grow emotional loyalty.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

Currency Alliance

FEBRUARY 26, 2019

Customer data: maximize ROI. Partners: optimize the mix to appeal to a broader array of customers. Emotional loyalty: add incentives along many touchpoints in customer journeys. For example, maximizing customer Lifetime Value (LTV) might be the primary objective. Define the strategy.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45