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Smart CRM Basics: B2C Marketing

Smart CRM Basics: This PostFunnel Insider series brings you the gist of the Optimove.com Learning Center - dozens of the most basic, important terms that would help you become the best CRM marketer you can be

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What do cohort analysis, customer attrition, behavior modeling, lifetime value, micro-segmentation, and customer loyalty all have in common?

Well, they are all among the ever-popular pages on Optimove’s Learning Center – where you can find 40 terms that run from the most basic marketing phrases (such as B2C Marketing), all the way to the most advanced ones (think: predictive modeling, RFM segmentation, and statistical significance).

In between all these knowledge-nuggets, you can find everything you need to know to set yourself to becoming the best CRM marketer possible.

In our new video series, Smart CRM Basics, we give you the gist of these professional marketing expressions, in short, quick videos.

In the much likely event that you’ll want to know more, please feel free to reach out to our:

Strategic Services: [email protected]
Sales: [email protected]

Watch: Episode 1, where we take upon quickly explaining the most basic term in our learning center – B2C Marketing.

Read this Holistic Relationship Marketing white paper to understand why a holistic approach is required

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Gary Cohen

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