SmartMessage Blog

JULY 20, 2023

By focusing on retention, companies can decrease lead generation costs and improve their ROI. For example in the B2B arena, referencing long-term clients brings out the competitive advantage. Brands can enjoy repetitive sales, competitive advantage, and higher loyalty by satisfying low-price loyal customers.

Loyalty 52

Loyalty Management Loyalty Programs Competitive Advantage 52

Merkle

SEPTEMBER 11, 2018

Mr Steinert noted that it can be especially difficult for those working in B2B to use predictive analytics to their advantage, because there will be gaps in their knowledge and the information that’s missing is what’s required to ensure precise targeting of prospects.

Analytics 40

Analytics Marketing How To Competitive Advantage 40

Storyminers

JULY 6, 2020

His coverage topics include the ROI of CX, CX strategy and governance, how CX leaders secure and retain sponsorship, the buy/own/advocate customer journey, voice of customer (VoC) and survey strategies, customer journey mapping, CX analytics and measurement, the role of social media and word of mouth (WOM) in CX, and persona development.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147

SmartMessage Blog

JULY 13, 2023

By focusing on retention, companies can decrease lead generation costs and improve their ROI. For example in the B2B arena, referencing long-term clients brings out the competitive advantage. Brands can enjoy repetitive sales, competitive advantage, and higher loyalty by satisfying low-price loyal customers.

Loyalty 40

Loyalty Management Loyalty Programs Competitive Advantage 40

Storyminers

JULY 6, 2020

His coverage topics include the ROI of CX, CX strategy and governance, how CX leaders secure and retain sponsorship, the buy/own/advocate customer journey, voice of customer (VoC) and survey strategies, customer journey mapping, CX analytics and measurement, the role of social media and word of mouth (WOM) in CX, and persona development.

Customer Experience 130

Customer Experience Customer Service Social Media Consulting 130

SmartKarrot

MARCH 24, 2022

For instance, you are a B2B cloud-service provider seeking to sell your services with an established firm that has not switched to the cloud yet. From optimizing the marketing and sales to making the marketing funnel more efficient, account-based marketing brings in a lot of benefits, especially for B2B companies. Higher ROI.

B2B 10

B2B Company Marketing ROI 10

SurveySparrow

APRIL 11, 2021

It is a strategy where your buyer gets to know who you are, what you offer, and how you can help their business with targeted content and nurturing instead of pushing for a sale. Companies with a good lead nurturing strategy will generate 50% more sales-ready leads at a 33% lower cost. What is a lead nurturing strategy?

Strategy 98

Strategy How To Effort Score Social Media 98

Hero Digital

APRIL 15, 2019

In 2011, a McKinsey Global Institute report celebrated the potential for big data: “…we are on the cusp of a tremendous wave of innovation, productivity, and growth, as well as new modes of competition and value capture…”. Unfortunately, progress has not met expectations.

Data 64

Data Analysis Analytics Report 64

Lumoa

APRIL 24, 2018

NPS is NOT the answer to everything like some would have us believe - especially in corporate / B2B key account management where long-term trust and relationship quality are key. Knowing the “why” behind the number and how to use it to gain a competitive advantage is another. Leaders need a toolbox to see the entire picture."

System 338

System Effort Score NPS Net Promoter Score 338

Gainsight

NOVEMBER 18, 2019

According to a B2B Marketing survey, two-thirds of marketers are making CX a priority in the next twelve months. Of the B2B companies that are fine-tuning their CX strategy , they are said to have strong revenue growth and ROI, reporting more than a 2x return on their investment. B2B CX: Beyond customer surveys.

B2B 12

B2B Metrics Measurement Competitive Advantage 12

Oracle

JANUARY 11, 2021

Today’s episode is about how sales can best support the customer experience (CX) and how organizations can best support their sellers, in particular inside or digital sales reps. We also dig into something that’s either the Achilles heel or competitive advantage for sales teams: CRM. Burnout is common.

CRM 55

CRM Sales System Competitive Advantage 55

ClearAction

OCTOBER 25, 2018

Marketers put themselves in the customers’ shoes to serve customers better, thus building a long-term, sustainable competitive advantage.” Half of B2C companies and a third of B2B companies have a dedicated customer experience budget. Acquisition Addiction’s Impact on Customer Experience ROI.

Customer Centricity 59

Customer Centricity Marketing Customer Journeys Study 59

Magellan Solutions

MAY 3, 2020

In other words, the more clicks they get the more chances of converting it into sales. With the right SEO plan, you can increase your sales by converting potential visitors into customers. If you want to get the maximum advantage of SEO, you may outsource your needs to a service provider. Long-term strategy.

Company 52

Company Social Media Marketing Competitive Advantage 52

Feedbackly

SEPTEMBER 26, 2018

Customer experience is a term that has been added to the public lexicon steadily over the past 15 years, and is more quickly becoming a staple for new and established companies looking for ways to gain a competitive advantage in their respective markets. Expectations for B2C as well as B2B customers. For good reason too.

Customer Experience 56

Customer Experience Social Media Feedback Customers 56

SurveySensum

JULY 14, 2020

He specializes in customer success, customer experience, SaaS start-ups, B2B & B2C marketing strategy, and e-commerce. A Customer Experience Thought Leader and Influencer, Mila Widyani is a dynamic professional who strongly believes that CX is the key to driving a sustainable competitive advantage in today’s economy.

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

Amity

FEBRUARY 2, 2016

Reviews have really changed the way we buy in the B2C world, and for B2B, really demonstrating the benefits of your product versus just telling can be a big differentiator in the buyer’s journey. January 13 - How to Build a Customer Success Culture with Strong Sales Alignment & Collaboration. March 7-9 - Influitive Advocamp.

Resources 80

Resources Customer Success Customers Customer Retention 80

Confirmit

MAY 29, 2018

We recommend you follow the 5 stages below to ensure your VoC program delivers the insight you need to build strong customer experiences, create competitive advantage and generate ROI. There are variations for B2B and B2C organizations, between specific industries, and even between regions. Interesting Links.

Customer Journeys 40

Customer Journeys Multi-Channel Net Promoter Score Competitive Advantage 40