PK

JULY 1, 2020

Recently, a major retailer asked PK to assess its loyalty program, which had first launched in the late 1990s. By one metric—retention rate—the retailer’s program was still successful. The post Mine your data before you change your loyalty program appeared first on PK. But while […].

Loyalty Programs 81

Loyalty Programs Loyalty Data Retail 81

Oracle

JANUARY 4, 2021

In a recent webinar hosted by Oracle, Vitamix, a leading global manufacturer of high-performance blending technology for consumers and commercial settings, shared three ways to elevate customer experience and deepen loyalty. Design your loyalty program to foster engagement. Read on to learn how.

Loyalty Programs 75

Loyalty Programs Loyalty Brands CRM 75

ShepHyken

OCTOBER 25, 2021

Each week I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. This article emphasizes that customers may not be so quick to want to use an automated or digital system. Loyalty is more than points.

Customer Service 143

Customer Service Loyalty Programs Chatbots Loyalty 143

ERDM

NOVEMBER 13, 2019

Article by Ernan Roman Featured on CMO.com Millennials and Gen Zs view traditional loyalty programs as “manipulative,” “hierarchical,” and “built around exclusions.”. Those are highlights from VoC research conducted by ERDM for Detroit-based watchmaker Shinola, which was looking to revamp its loyalty program.

Loyalty Programs 72

Loyalty Programs Loyalty Omni-Channel Brands 72

ShepHyken

JANUARY 7, 2024

Each week, I read many customer service and customer experience articles from various resources. I have added my comments about each article and would like to hear what you think too. The first trend that caught my eye had to do with paid loyalty programs. Here are my top five picks from last week.

Customer Service 65

Customer Service Loyalty Programs Contact Center Financial 65

ShepHyken

FEBRUARY 18, 2024

Each week, I read many customer service and customer experience articles from various resources. I have added my comments about each article and would like to hear what you think too. This article starts with a definition that I can live with but is not quite how I would define it. Here are my top five picks from last week.

Customer Service 60

Customer Service Net Promoter Score Loyalty Programs Gamification 60

Customer Input

OCTOBER 17, 2013

Recent studies show loyalty programs are not effective at creating customer loyalty, but customer experience improvements are. Articles Customer input Journal Featured Customer Experience Loyalty Loyalty Programs'

Loyalty Programs 110

Loyalty Programs Loyalty Customer Experience Study 110

ShepHyken

FEBRUARY 25, 2024

Each week, I read many customer service and customer experience articles from various resources. I have added my comments about each article and would like to hear what you think too. My Comment: We start this week’s roundup with an article about AI. Of course, there’s more to this article. Imagine that!)

Customer Service 60

Customer Service Average Handle Time Net Promoter Score Loyalty Programs 60

InMoment XI

JULY 19, 2019

For the first time, automotive OEMs are creating and implementing proprietary customer loyalty programs for their dealer network. Those programs are anchored by redeemable rewards points and aimed at keeping customers in the dealership “loyalty loop.” View Article.

Loyalty 200

Loyalty Automotive Loyalty Programs Customers 200

ShepHyken

JUNE 7, 2021

Each week I read a number of customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. My Comment: Jeannie Walters is no stranger to this weekly roundup of the best customer service and CX articles of the week. Absolutely!

Customer Service 132

Customer Service Loyalty Programs Customer Journeys Customer Centricity 132

ShepHyken

SEPTEMBER 10, 2023

Each week, I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. They demand fast shipping, easy returns, sustainability and more, showing little loyalty and appreciation.

Customer Service 78

Customer Service Loyalty Programs Retail Loyalty 78

ShepHyken

OCTOBER 29, 2023

Each week, I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. Traditional loyalty programs, which often offer points or cash rewards, are being outdone by a new trend: experiential rewards.

Customer Service 63

Customer Service Loyalty Programs Ecommerce Loyalty 63

ShepHyken

JANUARY 25, 2021

Each week I read a number of customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. “I My Comment: This is a great article. The article is short and to the point. Some loyalty programs are actually marketing programs.

Customer Service 154

Customer Service Guest Experience Loyalty Programs Hospitality 154

ShepHyken

DECEMBER 3, 2023

Each week, I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. My Comment: This article shows the power of generative AI (ChatGPT-type technologies). My Comment: I’m a big fan of loyalty programs.

Customer Service 58

Customer Service Loyalty Programs Loyalty Customer Service Training 58

ShepHyken

APRIL 26, 2021

Each week I read a number of customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. Brian Solis has a compelling article about this very topic. Here are my top five picks from last week. Follow on Twitter: @Hyken.

Customer Service 133

Customer Service Loyalty Programs Social Media Contact Center 133

ShepHyken

FEBRUARY 4, 2024

Each week, I read many customer service and customer experience articles from various resources. I have added my comments about each article and would like to hear what you think too. But in 2023, these six retailers and brands set new standards of what loyalty can be. My Comment: Most loyalty programs are marketing programs.

Customer Service 60

Customer Service B2B Loyalty B2C 60

ERDM

NOVEMBER 13, 2019

Article by Ernan Roman Featured on CMO.com Millennials and Gen Zs view traditional loyalty programs as “manipulative,” “hierarchical,” and “built around exclusions.”. Those are highlights from VoC research conducted by ERDM for Detroit-based watchmaker Shinola, which was looking to revamp its loyalty program.

Loyalty Programs 49

Loyalty Programs Loyalty Omni-Channel Brands 49

ShepHyken

DECEMBER 26, 2022

Each week, I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. I can’t think of a better way to start this week’s roundup than with this article that compiled five “Hallmark” type holiday stories.

Loyalty Programs 64

Loyalty Programs Customer Service Self Service Retail 64

Currency Alliance

FEBRUARY 20, 2023

This article on the loyalty rules engine is probably the second-most important article I will ever write on loyalty marketing*. It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. This brings significant advantages.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

ShepHyken

DECEMBER 17, 2023

Each week, I read many customer service and customer experience articles from various resources. I have added my comments about each article and would like to hear what you think too. This article delivers the answer and much more. So, imagine if you combined the two: a good loyalty/ incentive program (points, perks, etc.)

Customer Service 58

Customer Service Customer Centricity Loyalty Programs Culture 58

Customer Input

JANUARY 22, 2014

Inability to deliver a good customer experience consistently is the reason many companies implement loyalty programs, and also the reason why they don’t work. Articles Customer input Journal Featured Customer Experience Engagement Loyalty Loyalty Programs'

Loyalty Programs 67

Loyalty Programs Loyalty Engagement Customer Experience 67

ShepHyken

JUNE 6, 2022

Each week I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. I love his articles. That’s why this article in Travelers Today caught my eye. Here are my top five picks from last week.

Customer Service 67

Customer Service Loyalty Programs Hotels Loyalty 67

ShepHyken

JANUARY 2, 2023

Each week, I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. Customer Loyalty Is Your Holy Grail for Success. Entrepreneur) Customer loyalty is an essential source of revenue for any business.

Customer Service 64

Customer Service Loyalty Programs e-support Loyalty 64

ShepHyken

JANUARY 10, 2022

Each week I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. My Comment: Here is an interesting article from the New York Times about the state of customer service. My Comment: This article hits two areas.

Customer Service 73

Customer Service Loyalty Programs Loyalty Sales 73

ShepHyken

MARCH 28, 2022

Each week I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. As you read through the article, you will eventually come to a bold subtitle: Employee experience drives revenue. Read the article!

Loyalty Programs 64

Loyalty Programs Customer Service Hotels Entertainment 64

ShepHyken

NOVEMBER 14, 2022

Each week, I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. My Comment: This really isn’t an article. My Comment: Our first entry into this week’s Top Five wasn’t really an article but a white paper.

Customer Service 69

Customer Service Loyalty Programs Loyalty Tips 69

ShepHyken

JANUARY 21, 2024

Each week, I read many customer service and customer experience articles from various resources. I have added my comments about each article and would like to hear what you think too. My friend, Chip Bell, has written a great article that aligns with my belief that for the right reasons, it’s okay to fire the customer.

Customer Service 58

Customer Service Self Service Trends Loyalty Programs 58

ShepHyken

APRIL 25, 2022

Each week I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. I love customer service statistics , and this short article has several. Top 10 Signs Your Loyalty Program Needs Rehab by Dan Jurek.

Customer Service 64

Customer Service Loyalty Programs Loyalty Competitive Advantage 64

Lumoa

FEBRUARY 2, 2023

According to research, 95% of consumers believe customer experience is the key to brand loyalty. In This Article: What is Customer Experience and Why Is it Important? A positive experience builds loyalty and trust, increases sales, and improves customer satisfaction. Where and how they take place has changed, of course.

Retail 236

Retail Net Promoter Score Strategy Customer Experience 236

ShepHyken

DECEMBER 28, 2020

Each week I read a number of customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. In contrast to a loyalty program, gifting is a cost effective way to achieve tangible and significant results. by By Brenda Fields.

Customer Service 139

Customer Service Loyalty Programs B2B Competitive Advantage 139

ShepHyken

JUNE 21, 2021

Each week I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. The Wise Marketer) Too many reward programs solely focus on the points, rather than on the rewards their points or miles make possible.

Rewards Programs 78

Rewards Programs Customer Service Loyalty Programs Loyalty 78

ShepHyken

FEBRUARY 1, 2021

Each week I read a number of customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. My Comment: I always enjoy articles that teach lessons from iconic companies, and in this case the company is FedEx.

Customer Service 137

Customer Service Rewards Programs B2B Loyalty Programs 137

ShepHyken

OCTOBER 1, 2023

Each week, I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. My Comment: For those in the customer support world, this article is for you. Here are my top five picks from last week.

Customer Service 63

Customer Service Contact Center Average Handle Time Customer Service Strategies 63

ShepHyken

DECEMBER 7, 2020

Each week I read a number of customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. Six Steps for Improving Customer Engagement and Loyalty by Genelle Kunst. My Comment: Want to build repeat business and customer loyalty?

Customer Service 144

Customer Service Self Service eBook Loyalty Programs 144

ShepHyken

JULY 4, 2022

Each week I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. This is a “how to get started” type of article. My Comment: How do you measure customer happiness and loyalty? Let me count the ways!

Customer Journeys 69

Customer Journeys Customer Service Loyalty Programs Loyalty 69

ShepHyken

SEPTEMBER 9, 2019

Each week I read a number of customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. When Loyalty Rewards Expire, So Does A Customer’s Loyalty by Dan Gingiss. My Comment: The point of this article is simple.

Customer Service 93

Customer Service Loyalty Programs Loyalty Rewards Programs 93

ShepHyken

APRIL 11, 2022

Each week I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. Your Loyalty Program Might Be Losing You Money by Raghuram Iyengar, Young-Hoon Park, and Qi Yu. Yes, it’s the article is that short!).

Customer Service 64

Customer Service Employee Engagement Customer Service Training Loyalty Programs 64