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Customer loyalty: A guide to building and measuring positive experiences 

delighted

Below, we take a closer look at what customer loyalty is, why it’s important, how to measure customer loyalty, plus our tips for keeping your customers loyal for longer. And even when you do reach potential new customers, making a sale is not guaranteed. How do you measure customer loyalty? What is customer loyalty?

Loyalty 84
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Customer loyalty: 5 strategies for creating lifelong fans of your brand

delighted

It’s easy to get caught up in sales and onboarding new customers that you forget about the importance of retaining them. However, at the end of the day, customer loyalty is arguably the most important metric to pay attention to. How to measure customer loyalty. Use feedback surveys to measure customer loyalty.

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How Lane Bryant Turned Its Contact Center Into a Sales Machine

Stella Connect

Success” was measured in terms of how quickly calls were completed. A new mix of metrics, reflecting a shift in corporate priorities, was now available to all contact center staff. One metric in particular, OCT, has jumped from 3% to 36% in the past two years. But they can sabotage sales and customer loyalty.

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Social Analytics Spotlight: Louis Vuitton and the Case for Passion

NetBase

Without it, you’re just another handbag/apparel/jewelry company fighting for your spot in a crowded market. So how do you measure such a crucial metric effectively? Conversation topics that hurt luxury brands are those surrounding deals, sales, and discounts – anything that puts luxury products on an even playing field.

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The death and rebirth of the service station

C Space

Sales of new electric cars worldwide surpassed one million units in 2017 – a record volume. This represents a growth in new electric car sales of 54% compared with 2016. Predictions are that sales will increase to 11 million in 2025 and then to 30 million in 2030. by Robert Howie (C Space) Apparel Magazine.

Apparel 45
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18 inspiring brand collaborations: Real-life success stories

BirdEye

Goals might be to expand your audience, increase brand awareness, or drive sales. Measure and evaluate the results: Once the brand collab is underway, track and measure the results of the campaign. Remember that ROI doesn’t always need to directly translate into sales.

Brands 52
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Essential Paid Search Benchmarks for Every Industry in 2022

Joe Rawlinson

To get the most return out of their pay-per-click (PPC) campaign, businesses should learn which metrics to focus on and exert the most of their efforts. Now, the question is—what are the metrics and figures to benchmark for every industry? CPC is a metric that measures the cost an advertiser pays to the publisher (e.g.,