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How to Invest in Customer Experience in 2023

Blake Morgan

There’s a strong connection between investing in customer experience and increasing the bottom line. But what happens to CX budgets during economic uncertainty, inflation, and changing customer priorities? Among the top digital investments are customer relationship management (CRM) systems, AI, and customer analytics.

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Trends shaping The Forrester Wave™: Customer Success Platforms report

Totango

After several years of relentless pursuit of new business, 2023 made it clear to many companies that growth at all costs is not a sustainable strategy. Forrester recognizes the value customer success platforms can provide to B2B companies looking to foster retention, growth, and advocacy.

Report 94
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How to Upgrade to an Advanced Customer Experience Strategy

Lumoa

From social media posts to Google and Yelp reviews, every buyer can recount their customer experience with your company to a global audience. It is no wonder, then, that businesses have started paying much closer attention to their customer experience (CX) strategy. Fine-tuning your CX elements is a constant exercise.

Strategy 208
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The ultimate guide to business development in 2023

BirdEye

It involves identifying new markets, developing relationships with potential clients and partners, and creating and implementing plans to increase revenue and profitability. It can also involve identifying and pursuing potential mergers and acquisitions or strategic partnerships to expand a company’s reach and capabilities.

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Elevating Customer Support: Five Goals to Strive for in 2024

Team Support

As 2023 comes to a close, now is the time to reflect on wins and losses from throughout the year. Either way, before you pop that bottle of champagne, it’s time to start thinking about New Year’s resolutions for your customer support team. Embrace Omnichannel Support In 2024, customers expect seamless support across various channels.

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Small Business Guide to Live Chat in 2021

Comm100

How many channels offer as many benefits as live chat does for both the customer and business? In 2016 the global live chat software market was valued at US $590 million – a conversative estimate says that by 2023 this will rise to almost US $1bn. Live chat is typically used by sales, marketing, and customer support.

Video 246
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Identify Anonymous Web Visitors

CSM Magazine

In 2023, the innovative strategy of unblocking anonymous traffic and turning unknown customers into qualified potential customers is functioning quite successfully. Traditional methods such as web analytics, web beacon plugins, and chat are effective but have limitations.

CRM 52