Currency Alliance

JUNE 21, 2018

So in the context of the gongs now having been handed down, here’s a look out over loyalty marketing landscape: what makes a winning program now, and what new surprises might be in store for 2019. In the attention economy, the mind of the modern consumer is hardwired for instant gratification – often at zero effort.

Loyalty 45

Loyalty Multi-Channel Gamification Loyalty Programs 45

NobelBiz

JUNE 29, 2021

We now have to deal with a consumer that uses many channels. As a result, we must consider that there are as many pathways as there are consumers, each of whom will select the channel of their choosing at each stage. You’ll put your consumers in touch with genuine customer service experts. What makes the Omnichannel so unique?

Customer Journeys 52

Customer Journeys Customer Experience Contact Center Omni-Channel 52

ProProfs Chat

MAY 6, 2020

Customer Experience Drives Sales Statistics. 36% of organizations aim to improve agent, desktop, and CRM experiences in 2019. Service insight and knowledge are also key to a good experience according to 62% of consumers. (Source: American Express ) Tweet this. But this was in 2019. B2B Customer Experience Statistics.

Customer Experience 66

Customer Experience Social Media e-support Comparison 66

C Space

JULY 2, 2020

“We see Covid-19 as an accelerator of the transition to EVs [electric vehicles] and renewables, from consumers and public policy,” they said. United Airlines has announced that it would add nearly 25,000 flights in August, tripling the size of its schedule and flying roughly 40% of its fleet capacity when compared to August of 2019.

Brands 52

Brands Airlines Policies Social Media 52

Currency Alliance

DECEMBER 13, 2018

“the biggest 25 food-and-beverage companies…generated 45% of sales in the category in America but drove only 3% of the total growth” [i]. Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. Greater investment to meet consumers’ insatiable appetite for experiences.

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

C Space

JULY 21, 2020

eBay’s total revenue in 2019 was over $10 billion. eBay reported strong results in its more recent quarter thanks to a boost from Covid-spooked consumers shopping online, but the classified business suffered because the pandemic forced the shuttering of thousands of car dealerships. Under the deal, eBay will get $2.5

Brands 52

Brands Transportation Sales Innovation 52

Kitewheel

JULY 15, 2019

If you’ve already started the customer journey process at your business, check out our research in the State of the Customer Journey for 2019 , for more concrete data. At the same time, Forrester found that 70% of customers feel increased loyalty after receiving a great customer experience. The Rising Role of CX in Business.

Customer Journeys 40

Customer Journeys Metrics Effort Score Customers 40

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. We believe these trends will occupy most brands’ efforts during 2019. A great loyalty strategy runs in sync with the business and permeates virtually every customer-facing aspect. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

JUNE 19, 2019

Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs. ING Direct is one of those brands. Kudos to them.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

ProProfs Chat

MAY 28, 2020

In addition, there is a superabundance of loyalty programs in the market which are ‘all talk and no action’ Instead of improving the CX, such programs are more about price discounts; it’s no wonder that customers are becoming increasingly disloyal to their brands. . Image Source: Starbucks- Instagram.

Loyalty 93

Loyalty Brands Customer Experience Loyalty Programs 93

PK

MAY 12, 2020

Having a robust digital presence is unquestionably critical for any consumer brand. As digital technology continues to evolve at a rapid pace, consumer expectations of brands’ digital experiences evolve along with it. Each year, Amazon’s Prime Day sales exceed the previous year’s record, and 2019 was no exception.

Loyalty 52

Loyalty Loyalty Programs Apparel Guidelines 52

Strativity

APRIL 27, 2023

From the pandemic then straight into inflation, rising interest rates, and softening consumer spending, Material’s view is: The restaurant category may never normalize. The go-go days Prior to 2019, consumers were experiencing a massive boom in restaurant choice. But the headline of sales growth doesn’t tell the full story.

Strategy 52

Strategy e-support Roadmap Customer relationships 52

Strativity

APRIL 27, 2023

From the pandemic then straight into inflation, rising interest rates, and softening consumer spending, Material’s view is: The restaurant category may never normalize. The go-go days Prior to 2019, consumers were experiencing a massive boom in restaurant choice. But the headline of sales growth doesn’t tell the full story.

Roadmap 52

Roadmap Customer relationships Brands e-support 52

Currency Alliance

DECEMBER 17, 2019

This is the blog version of our Loyalty Strategy Guide 2020. For a more engaging read, click here to Currency Alliance Loyalty Strategy Guide 2020. There was a mix of good and bad, for loyalty in 2019. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

Currency Alliance

NOVEMBER 14, 2019

Nobody in loyalty could have missed The Times’ headline in October, about the Committee for Climate Change (CCC) proposal to start taxing frequent flyer programs (FFPs), or even to shut them down, under the assumption that they increase flying. Loyalty members made up 44% of revenue despite only making up 21% of the client base’[ii].

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

Currency Alliance

NOVEMBER 17, 2020

In November 2019 when we published the Top Trends for 2020 , we could not have known about the Covid-19 pandemic. The Points Bank and Loyalty Rules Engine, that enable a points-based loyalty program, are being de-coupled from tightly integrated CRM and campaign management modules, so companies can adapt more quickly to new opportunities.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

Retently

MARCH 18, 2019

Since the best way to realize the importance of something is to see it in action, we’re going to discuss what companies with the highest NPS score in 2019 ( Apple , Starbucks, Netflix , Tesla , Airbnb, and Amazon ) have in common that set them apart from their competitors. Market Leaders’ NPS Scores. Starbucks Customer Retention.

Net Promoter Score 133

Net Promoter Score Omni-Channel Company NPS 133

Qualtrics

DECEMBER 3, 2019

The 2019 holiday shopping season has been deemed the “Human Holiday” in the Annual Holiday Shopping Survey from Accenture. A handful of consumers (8%) will capitalize on the Black Friday / Cyber Monday deals to do their Christmas shopping, with the majority following in late November and early December (24%).

Retail 26

Retail Multi-Channel Loyalty Programs Brands 26

SurveySparrow

DECEMBER 15, 2019

Even the simplest of things like sending an after-sales kit or making follow-up calls to check with a customer can be challenging at times. With loyalty programs that will make them stay longer with you. The loyalty programs that you devise should be designed in such a way that they keep coming back for more and feel special.

Customer Service 91

Customer Service Omni-Channel Customer Service Strategies Feedback 91

ProProfs Chat

JULY 30, 2021

McDonalds saw an increase in sales of 5.5% Consumers consider different aspects of your brand like quality, value, website responsiveness, values, and so on to form an opinion about your brand. (a) Consider the following research study by Edelman which shows the top reasons why consumers trust a brand. in the Q4 of 2018.

Brands 111

Brands Net Promoter Score Social Media e-support 111

Currency Alliance

AUGUST 16, 2019

Loyalty programs once enabled relatively personalized marketing. Partners enable two things, in your loyalty program: capturing data to identify the highly personal ‘something extra’ which incentivizes customers to shop your brand, rather than a competitor’s. The partner mix, therefore, must be revisited.

Loyalty 40

Loyalty Brands Loyalty Programs Airlines 40