Win the Customer
NOVEMBER 14, 2016
Whether it’s Snapchat’s GeoFilters or Facebook’s 360 Photos, more businesses are finding that social media is one of the most powerful tools available today. Whatever industry you’re in, you simply must have a social media presence these days. It’s called social media for a reason, after all.
ShepHyken
NOVEMBER 21, 2016
Steve DiGioia shares some nice ideas about the importance pretending to be your own customer. The Future of Social Media (And How to Prepare For It): The State of Social Media 2016 Report by Ash Read. My Comment: Buffer has shared their insights on the current and future state of social media marketing.
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ShepHyken
DECEMBER 12, 2016
And the answers about how Zappos is using – or not using – some of the hot technology (such as chatbots) in the customer service industry is fascinating. Social media ROI, loyalty and the customer experience by Chris Teso. My Comment: Many people/companies still question the ROI of a social media strategy.
ShepHyken
DECEMBER 19, 2016
(SparkCentral) This guide lays out the integral components needed to establish a successful social media customer care strategy and makes a case for providing the right care in the right way. My Comment; Sparkcentral has released an excellent report (or as they call it, Playbook) about using social media customer service.
ShepHyken
AUGUST 1, 2016
12 Unique Ways to Build Brand Loyalty Through Social Media by YEC. AllBusiness) Social media is an invaluable tool to help market your brand, but what good is it without a target audience? My Comment: Social media enhances the customer experience. Here are my top five picks from last week.
ShepHyken
JULY 18, 2016
When Social Media Turns Customer Service Nays Into Yays by Katie Cooper. Social Media Beast) Here’s the basics on how customers are taking to social media to talk about their brand experiences, and what they expect in return. For information contact or www.hyken.com.
ShepHyken
NOVEMBER 28, 2016
You May Be Thinking about Customer Experience All Wrong by Danny Wong. Salesforce Canada) In recent years, the term “customer experience” has garnered buzz in the business community. How to Staff Your New Social Customer Service Team by J ulian Nguyen. For information contact or www.hyken.com.
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