article thumbnail

Free your mind: Voice of Customer

OpinionLab

When people hear the phrase “Voice of Customer” (VOC) they instantly think of surveys and comment cards deployed on their website. The problem is: if you think VOC as merely a provider of customer opinions, you are missing the real value of the technology. Customer Experience Management. Immediate Action.

article thumbnail

Hunter Douglas’ B2B and B2C Customer Experience Leadership with Ross Garretson

Customer Bliss

In 2015, Ross accepted the newly created role of Vice President of Customer Experience for Hunter Douglas North America. Ross and his team addressed these boulders by forming councils to vet ideas and customers feedback as a sounding board. Ross was fortunate to have an engaged team.

B2C 111
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Hunter Douglas’ B2B and B2C Customer Experience Leadership with Ross Garretson

Customer Bliss

In 2015, Ross accepted the newly created role of Vice President of Customer Experience for Hunter Douglas North America. Ross and his team addressed these boulders by forming councils to vet ideas and customers feedback as a sounding board. Ross was fortunate to have an engaged team.

B2C 111
article thumbnail

Addressing the Internal Health of Your Organization

Second to None

Similarly, a 2015 Glassdoor study found that firms ranked on their “Best Places to Work” list overshadowed the S&P 500 from 2009-2015 by as much as 123.3 times as likely to leave their current employer, 13 percent less confident in their performance, and half as likely to create performance plans with managers. [3]

Study 48
article thumbnail

Emotion Plays a Major Role in Customer Experience

Second to None

Although emotion can be tricky to interpret, even for the customer, it is an instrumental factor in better understanding, and furthermore, better serving, your audience. [1] Understanding The Impact Of Emotion On Customer Experience. 2,3] Burns, Megan. Retrieved from Forrester. [4]

article thumbnail

What Is Brand Equity and How to Measure It?

Second to None

What’s even more interesting, there are some products which managed to override branding and become generic terms used for a whole class of products. Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences. distrust social media.

article thumbnail

Meet Your New CS Team Member: TopBox

Waypoint Group

There were no B2B customer success technology vendors in the market that could offer our account-level insights and relationship reporting. This voice-of-customer feedback tool is the only B2B customer success solution specifically designed for small-to-medium sized businesses (SMB). TopBox delivers…. A/B Comparisons.

Meeting 53