Beyond Philosophy
JUNE 11, 2015
Without fear of (much) argument, it’s a fair statement that all companies want, and try to generate and achieve, optimum loyalty from their customer base. Customer loyalty programs are especially popular among retailers. The company has long claimed that a loyalty program isn’t needed because their prices are so low.
Currency Alliance
MARCH 30, 2022
As I reflected on the presentation footage, I decided I wanted to share these principles with the many loyalty professionals I’ve met building Currency Alliance over the last seven years. In recent years, brands have invested more in loyalty. but within a few years it had become South Africa’s leading loyalty program.
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Currency Alliance
JUNE 11, 2019
“Extra” was a 4% interest rate which earned the average working family £100-200 a year – the kind of value you can earn from a supermarket loyalty card. This led many banks in Europe to close their rewards program over the past three years. Or, in the form of the now-prevalent sign-up bonuses that come from switching banks.
Currency Alliance
OCTOBER 27, 2017
We have seen tremendous change across many industries during the past 40-50 years, and these changes can help predict the next evolution in the loyalty sector. Unfortunately, the customer loyalty sector has not kept pace. Most loyalty programs still retain largely the same design as 20 years ago.
SurveySensum
MARCH 6, 2024
Running upselling or cross-selling campaigns Implementing loyalty programs Bundling products or creating packages Adding add-ons like gift-wrapping for an extra $1 or name-carving for $3 4. This, in turn, leads to higher brand loyalty, better product-market integration, and recurring income.
Currency Alliance
FEBRUARY 15, 2018
Illustratively: in 2013, Amazon’s services (Prime, third-party sales, credit, advertising and AWS) formed 22% of Amazon’s group revenue [iii]. This is, in effect, a monetized loyalty strategy. Tesco had once been considered a market leader in launching its loyalty program. The best example is Amazon.
Win the Customer
AUGUST 9, 2016
Streamlined Loyalty Programs. You can also entice customer loyalty program sign-ups with the convenience of mobile payments. In 2013, at the infancy of mobile payments, Starbucks announced 11 percent of its sales volume derived from its mobile app. Always Be Customer-Centric.
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