Remove 2013 Remove Loyalty Remove Loyalty Programs Remove Marketing
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Loyalty Programs!?! We Don’t Need No Stinkin’ Loyalty Programs!!!

Beyond Philosophy

Without fear of (much) argument, it’s a fair statement that all companies want, and try to generate and achieve, optimum loyalty from their customer base. Customer loyalty programs are especially popular among retailers. The company has long claimed that a loyalty program isn’t needed because their prices are so low.

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In loyalty, entrepreneurial leaders will win

Currency Alliance

As I reflected on the presentation footage, I decided I wanted to share these principles with the many loyalty professionals I’ve met building Currency Alliance over the last seven years. In recent years, brands have invested more in loyalty. but within a few years it had become South Africa’s leading loyalty program.

Loyalty 52
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8 Metrics Every Online Business Should Monitor

SurveySensum

That said, come along as we walk you through some crucial adjustments relating to key performance indicators (KPIs) that are imperative in helping your online business boom in a competitive market. Using this, you can then execute the appropriate marketing strategies to maximize revenue.

Metrics 52
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Loyalty Point Liquidity drives Customer Engagement

Currency Alliance

As technologies mature and customer behavior changes, markets must evolve to remain relevant. We have seen tremendous change across many industries during the past 40-50 years, and these changes can help predict the next evolution in the loyalty sector. Unfortunately, the customer loyalty sector has not kept pace.

Loyalty 45
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Consumer banking: money can’t buy loyalty

Currency Alliance

In 2000, UK consumer bank Halifax launched a fairly successful marketing slogan: the people that give you extra [iv]. Extra” was a 4% interest rate which earned the average working family £100-200 a year – the kind of value you can earn from a supermarket loyalty card. Extra what?

Banking 40
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The Experience Margin: Only CX can save retail brands

Currency Alliance

This is tantamount to shrinkage – because as the economy expands to accommodate new services and innovative customer experiences, retail occupies an ever smaller market share. Illustratively: in 2013, Amazon’s services (Prime, third-party sales, credit, advertising and AWS) formed 22% of Amazon’s group revenue [iii].

Retail 110
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Supply and Demand: Why Consumers Desire Mobile Payments and E-Receipts

Win the Customer

Starbucks and Disney, however, are leaders in the mobile payment market, and other retailers can and should take advantage of mobile-payment processors and technology to compete. At minimum, businesses should offer Apple Pay, the most-widely used payment processor on the market. Streamlined Loyalty Programs.