2013 Loyalty Loyalty Programs Rewards Programs 
Currency Alliance
JUNE 11, 2019
“Extra” was a 4% interest rate which earned the average working family £100-200 a year – the kind of value you can earn from a supermarket loyalty card. Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework.
Forrester's Customer Insights
MARCH 18, 2015
Coalition loyalty programs that let consumers earn and redeem a single currency across multiple partners have historically failed to gain traction in the US. Today, American Express announced that they will be launching a US coalition program later this Spring. " Well, it looks like we were spot on. Customer Insights'
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