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Customer Journey Mapping: A brand's GPS to loyalty and advocacy

Quadient

Customer Journey Mapping: A brand's GPS to loyalty and advocacy. Don’t assume a customer journey is a linear path. Customers don’t see the journey: they just want to purchase a product or service from your company; get their product repaired as quickly as possible or get an answer to their question in a short amount of time.

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SaaS Customer Experience Starts in the C-Suite

Experience Investigators by 360Connext

Annie has been specializing in the field of Customer Experience Management for over ten years, but has dabbled in lots of different parts of business. She has spoken at several conferences over the years on B2B and B2C social strategies and online reputation management.

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What is a good Net Promoter Score?

Lumoa

In a recent study , at least 49% of consumers are now saying that they are willing to talk about their positive experiences on social media compared to the 30% of those who will post something negative. A significant change since 2013 when it is the other way around. It means your customers are happy.

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What really makes customers happy?

ijgolding

For an organisation to create a sense of happiness with a customer, it must be able to consistently leave the customer feeling as thought their basic requirements – their NEEDS – are being met. We must be able to get the fundamental basics right before we even start thinking about things that may delight the customer.

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How to Get In-Tune for Customer Experience Success

ClearAction

Business results are correlated with coordination of customer experience management methods. 2 Companies that foster communication or central supervision among managers of different types of customer experience (CX) endeavors demonstrate better results than other companies.

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Is Home Delivery the Right Marketing Strategy?

Beyond Philosophy

According to analysts, online home grocery market was worth almost $275 Billion in 2013. UK Home Delivery for Groceries is Big Business. In the UK, home delivery of grocery is very common. That number is expected to grow by 4% this year, and double in the next five years.

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How is Your Business Dealing with the Paradox of Choice?

Beyond Philosophy

16 July 2013. “Too Many Choices: A Problem That Can Paralyze.” www.nytimes.com. 27 February 2010. < < [link] > Carvalho, John. The Simple Way to Minimize Buyer’s Remorse.” www.neurosciencemarketing.com. 19 August 2014. < < [link] > “Does Music Influence Your Wine Buying?” www.winepleasures.com. 29 July 2011.

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