2011 Brands Loyalty ROI 
ShepHyken
MAY 3, 2019
No matter how big your company is today, or how well your brand is faring, it’s a fact that you always have room to improve your relationship with your customers. Easy: The New Loyalty. One effect of the digital transformation has been the erosion of the traditional definition of brand loyalty. Become More Convenient.
Natalie Petouhof
SEPTEMBER 1, 2016
Tweet The phrase “customer service is the new marketing” has gained popularity with brands realizing that poor customer service takes current, and even potential customers, out of the marketing funnel. If a customer doesn’t get the help she needs, she often will not remain loyal – or worse, she will take to social media and tarnish the brand.
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Currency Alliance
MARCH 30, 2022
As I reflected on the presentation footage, I decided I wanted to share these principles with the many loyalty professionals I’ve met building Currency Alliance over the last seven years. In recent years, brands have invested more in loyalty. but within a few years it had become South Africa’s leading loyalty program.
Pretium Solutions
OCTOBER 29, 2011
In “Return on Influence, the New ROI,” Amy Jo Martin explains a new concept – ROI – Return on Influence. The sad part is many companies will not even allow the customer service person to do something like the JetBlue agent proactively did for Rob Markey in his Tuesday, September 27, 2011 HBR blog post.
Pretium Solutions
OCTOBER 29, 2011
In “Return on Influence, the New ROI,” Amy Jo Martin explains a new concept – ROI – Return on Influence. The sad part is many companies will not even allow the customer service person to do something like the JetBlue agent proactively did for Rob Markey in his Tuesday, September 27, 2011 HBR blog post.
Pretium Solutions
OCTOBER 29, 2011
In “Return on Influence, the New ROI,” Amy Jo Martin explains a new concept – ROI – Return on Influence. The sad part is many companies will not even allow the customer service person to do something like the JetBlue agent proactively did for Rob Markey in his Tuesday, September 27, 2011 HBR blog post.
BirdEye
APRIL 24, 2023
This enables businesses to optimize their efforts and achieve a better return on investment (ROI) compared to traditional marketing methods. It evens the playing field and allows you to compete with bigger brands. Goals: Inbound marketing aims to establish long-term relationships and brand loyalty. It’s measurable.
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