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How To Find Business Opportunities in Recession

ThriveableBiz

In this article Eriks Celmins summarises insights to help find opportunities to engage with customers in a recession, based on research and current marketing thinking. We might tell a market researcher that our decision to buy something was based entirely on a logical analysis of features and cost.

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Reputational Risk Explained: Effective Strategies to Build Trust and Credibility

BirdEye

Your brand reputation management should be your #1 marketing priority. Being unclear, rude, or failing to listen to your customers leads to silent phones and poor sales. You’ll earn a bad reputation if you alienate your customers with poor communication. Nike sales fell. What is reputational risk in marketing?

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A Complete Guide to Omnichannel Customer Service

Comm100

When customers initiate these channel switches themselves, omnichannel lets agents keep up just as seamlessly, tracking the full conversation in a single chat thread. Omnichannel customer service use cases. Organizations often struggle with meeting customer expectations. Founded: 2009. Headquartered: Vancouver, Canada.

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Gainsight: Customer Success Management for a Post-Sale, On-Demand, Attention Economy

Natalie Petouhof

Gainsight is one of the leading vendors of Customer Success Management (CSM) software. Louis, Missouri in 2009, Gainsight’s headquarters are now in Redwood City, California. Gainsight does this by providing a 360-degree view of customers to people in customer success, sales, marketing, product management and executive offices.

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What Do Companies With Low Net Promoter Score Have in Common?

Retently

Below, we’ve compared companies with low Net Promoter Scores relative to the averages for their industries to determine which characteristics have the most significant negative impact on customer satisfaction. There are two lessons here for businesses aiming to improve retention, increase customer satisfaction, and foster loyalty.

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John Oechsle: How Do You Spell CRM Evolution? With 4 C’s

Bill Quiseng

He examines the evolution of how organizations connect with their customers and how smaller and midsized businesses are finding ways to compete for customers with larger players in their space through the 4 C’s of customer information. Swiftpage is the owner of Act! , By 1989, just 15 percent of U.S.

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Voice of Customer Maturity: Ultimate Guide

ClearAction

Voice of Customer Maturity Today Since the 2009 global economic downturn, companies have invested heavily in enterprise feedback management. As a result, customers’ reluctance to participate in VoC is compounded, as they don’t see a meaningful return on their feedback.