Experience Matters

DECEMBER 22, 2014

His goal: “Treat our fans, employees, and players better than any team in sports.” Hall joined the D-backs in May 2005 as Senior Vice President, Communications, was named president in September 2006 and CEO in January 2009. Hall was extremely passionate about customer experience. Hall sets the tone for his organization.

Culture 313

Culture Sports Employee Engagement Leadership 313

ShepHyken

JUNE 13, 2022

(CustomerThink) Some of us are old enough to remember when subscriptions were limited to just sports clubs, newspapers, and magazines. In 2009 only 18% of the value of the top 100 brands was in subscriptions. Watch to learn the four key takeaways from Salesforce’s State of the Connected Customer research report.

Customer Service 67

Customer Service Sports Customer Journeys Government 67

Hero Digital

APRIL 24, 2020

Overall, connected television (CTV) viewership rates have skyrocketed (Sling and Hulu viewership rates doubling week over week) across the United States since shelter-in-place orders have been issued across the country. This trend has been augmented by the dearth of live sports.

Brands 54

Brands Sports Advertising Guidelines 54

C Space

JANUARY 18, 2021

For nearly a decade, we’ve tracked the connection between companies and customers. Brands and categories that had previously had the most functional connection with customers became much more emotionally resonant (and the same shift happened in the opposite direction). The new rules of engagement (according to customers).

Engagement 116

Engagement Apparel Financial Automotive 116

ClearAction

NOVEMBER 16, 2023

Let’s look at a sports analogy for enlightenment. When you’re mature in a sport, it means increased motor skills, strength, power, and in many cases, reduced risk of injury. Voice of Customer Maturity Today Since the 2009 global economic downturn, companies have invested heavily in enterprise feedback management.

Voice of Customer 62

Voice of Customer B2B Leadership Effort Score 62

ClearAction

OCTOBER 1, 2018

“Only one in eight Sales and Marketing professionals believe their organization’s ability to deliver connected, personalized, contextual experiences, regardless of channel and across the entire organization, is exceptional.” . “Only 16% of marketers feel their organizations are extremely responsive to the consumer.”

Customer Experience 63

Customer Experience Effort Score ROI Study 63

C Space

MAY 4, 2020

AARP Community Connections features a searchable directory of mutual aid organizations to help people at higher risk of COVID-19, as well as workers who have been laid off due to the pandemic. AARP Community Connections is free to use, and AARP membership is not required. Weeks after Facebook invested $5.7 in the first quarter.

Brands 52

Brands Airlines Advertising e-support 52