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Top 5 Customer Service & CX Articles for the Week of August 7, 2023

ShepHyken

25 Ways to Proactively Spot Your Customers’ Pain Points by Call Centre Helper Magazine (Call Centre Helper Magazine) When struggling to deal with customer demand, a lot of contact centres try to recruit more people. Happy and satisfied customers mean that you can maintain regular sales and profit, which can help you maintain success.

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5 Top Customer Service Articles of the Week 6-13-2022

ShepHyken

(CustomerThink) Some of us are old enough to remember when subscriptions were limited to just sports clubs, newspapers, and magazines. It was originally established in London as a way to expand newspaper sales. In 2009 only 18% of the value of the top 100 brands was in subscriptions. This grew to 29% by 2018. Not anymore!

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Brand Move Roundup – June 1, 2020

C Space

The Brand Move Roundup – June 1, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. Others, though, are scaling back their usual spend.

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Top 150 Global Customer Experience Thought Leaders and Influencers of 2020

SurveySensum

It is now considered to be the key brand differentiator and a critical factor for your brand’s success and revenue growth. While many brands are struggling to deliver the relevant and delightful experiences to the customers, certain Customer Experience Leaders have broken the code and delivered what is considered to the best!

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7 Books You Need to Read to Ace Any Marketing Assignment

CSM Magazine

How Brands Become Icons – Douglas B. Holt This book is a must-read for those interested in the history of popular American brands. The author attributes their success to “cultural branding.” Harley-Davidson uses themes of freedom, liberty, and open roads to build its brand. Be sure to check it out!

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What Elephants and Customer Experiences Have in Common

CSM Magazine

Jim Davies explores 5 brand- and money-saving customer experience (CX) options. We saw this in the last big recession spanning 2007-2009. Disgruntled customers, just like elephants, remembered how poorly they were treated and voiced their dissatisfaction by disregarding previous brand loyalty and swapping to a competitor.

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Bad Customer Complaint Handling Can Ruin a Brand’s Reputation

CSM Magazine

Brands put billions in marketing to build their reputation. Way back in 2009, United Airlines baggage handlers broke Dave Caroll’s $3500 guitar during a flight from Halifax to Omaha. The above story is a CEO’s worst nightmare: one single dissatisfied client severely affecting the image of a brand. ” –Warren Buffett.