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CX for SaaS

Zeisler Consulting

There was a thriller movie in the 1970s (remade in 2006 and hugely referenced in pop culture) called When a Stranger Calls. Why are you expending so much time and effort trying to decipher your NPS or C-SAT scores with the goal of predicting who’ll stay or go? Why are you overcomplicating the entire issue?

B2B 93
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“U.S. Employee Engagement Reaches Three-Year High.” Where Customer Experience and Value Delivery Are Concerned, Shouldn’t We Ask: ‘So What?’

Beyond Philosophy

A recent article by a major employee research and engagement consulting organization led with the above headline. They were reporting on results of their national workforce tracking poll, the highlight of which was that employee engagement had risen 1.2% Those question are: 1) Really? correlation.

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Transform Continuous Improvement for Experiences Customers Love

Daniel Group

These things can improve CX in the short-term , but a culture “tweak” is what is needed to make further improvements. Following is a story of what one client did to link Continuous Improvement (CI) efforts with their CX program and how the linkage has made a difference. Net Promoter Score? More Changes Followed.

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How YETI Stays Ahead with Feedback

GetFeedback

YETI was founded in 2006 by Roy and Ryan Seiders, two brothers from a long line of entrepreneurs. I am the Associate Manager of Data Analytics & Modeling for our Customer Engagement Group. We have the ability to look at our service experience score as an aggregate and at a granular level. YETI has a cool history.

Feedback 220
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How to Identify Weaknesses in Your Customer Journey Map

GetFeedback

Southwest Airlines CEO Gary Kelly explained in a 2006 blog post : Open seating has allowed us to build a highly efficient operation by keeping the time our aircraft are sitting at our gate to a minimum. What’s important is not the absolute scores, but the gap between the Winning and Developing segments.

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CX Initiatives: What if Employees Are Not On Board?

Beyond Philosophy

HR execs and consultants would say that what is needed is a higher level of employee engagement. Engagement is principally about fit, alignment, and productivity; so, more is needed to optimize customer experience. However, the separate area strategy is not the direct path to success for either.

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Acquisition Addiction’s Impact on Customer Experience ROI

ClearAction

Michael Brenner, CEO of Marketing Insider, says: “The biggest mistake companies make when analyzing retention rates is not seeing that a high churn rate is the result of poor customer acquisition efforts.” It’s vital to step into customers’ shoes to double-check that every marketing effort meets outside-in criteria.

ROI 59