One Millimeter Mindset

SEPTEMBER 24, 2018

If you practice a hopscotch client retention strategy, do not get your hopes up. Making clients successful is hardly child’s play. Co-partnering in your client’s success involves more than adhering to a mostly-linear protocol. Rather, start by being better prepared to weigh risks against opportunities. As a result, serve your clients better and better over the duration of your relationship with them.

Strategy 180

Strategy B2C B2B Software 180

One Millimeter Mindset

SEPTEMBER 17, 2018

Do we really understand the difference between customer service delivery and customer experience delivery? Or, do we use the two terms interchangeably? At times, our self-focused perception leaves customer service delivery up to everyone with “service” as part of their job titles. That means we assume customer service is someone else’s responsibility. Certainly not ours. After all, we have more important things to do, selling, engineering, coding, managing. Even leading. Oh really?

Customer Service 170

Customer Service Customer Experience B2C B2B 170

One Millimeter Mindset

SEPTEMBER 11, 2018

Social communication etiquette is going over the top. Have you noticed? In spite of the topics I scheduled on my editorial calendar, the theme of this week’s posts is rapidly becoming Communication. Communication between leadership, management and front line employees. As well as between clients and vendor partners. Then again, how about social communication patterns between social connections.

Communication 164

Communication Connections Social Media B2B 164

One Millimeter Mindset

JUNE 30, 2021

What happens when your preference for overly simple solutions sabotages how you serve internal and external clients? You and I love simple solutions, don’t we? These involve a minimum number of steps, are usually linear in nature, and solve a discrete need.

Consulting 56

Consulting Meeting Company Resources 56

Advertiser: ZoomInfo

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

B2B

One Millimeter Mindset

JUNE 2, 2021

Are you perceived as being too easy to work with? Think about it. Yes, you focus on being a team player. And you always try to do “whatever it takes” to acquire and/or serve colleagues and customers.

Consulting 64

Consulting Meeting Sales Resources 64

One Millimeter Mindset

APRIL 20, 2021

Do you really understand how your company generates revenue? Really? Most of you reading this post will toss off the response: “Well, duh, Babette, we sell stuff to other people.” Which is an accurate enough response, depending on where you sit around your organization’s business table.

Company 72

Company Consulting Innovation Sales 72

One Millimeter Mindset

MAY 11, 2021

When do you make the time to learn new stuff? I already see your eyes rolling in your head as you think: “Sure Babette I don’t even have time to complete my work each day!”. I acknowledge you. Yes, we all get busy being busy “doing” stuff.

Consulting 67

Consulting Course Training System 67

One Millimeter Mindset

MARCH 4, 2021

When you target working with the best so you can become your best, you always have one question that is top-of-mind. Who are the best of the best in our organization?” Why, how, and when did they accomplish this?

Consulting 77

Consulting Course Innovation Resources 77

One Millimeter Mindset

MARCH 30, 2021

Are you a strong advocate for your own professional cause? Or do you place your professional fate in the hands of others to recognize your significance?

Conference 73

Conference Consulting Course Training 73

Advertiser: ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data. Read on to learn the four AI hacks sales teams need to improve their performance. Download the eBook today!

Sales

One Millimeter Mindset

JUNE 23, 2021

Do you describe yourself as professionally accessible? Particularly when collaborating with cross functional colleagues from professional disciplines other than your own.

Conference 56

Conference Meeting Consulting Groups 56

One Millimeter Mindset

APRIL 6, 2021

You have powerful soft skills. However, you are not leveraging these very effectively. Mostly because these important skills get lost as you focused on earning all those professional certifications during 2020. However, before you add one more certification to your resume, I have a question for you.

Consulting 71

Consulting Communication Meeting Engagement 71

One Millimeter Mindset

MARCH 25, 2021

How many cross functional opportunities do each of us have every day? Because these opportunities can redefine our professional value, moving forward. Cross functional opportunities are created both intentionally as well as arising quite unintentionally.

Consulting 72

Consulting Innovation Training Meeting 72

One Millimeter Mindset

APRIL 15, 2021

Post pandemic professional innovation requires you to push yourself to make necessary hard calls. Deciding on that first push forward is the hardest call you make. Because as you collectively crawl out of your quarantine caves, into the light, you discover the business ecosystem is changed.

Exercises 69

Exercises Consulting Meeting Communication 69

Advertiser: ZoomInfo

CRM software is a powerful tool when used correctly, yet another obstacle to a sales team’s efficiency when it’s not. Leveraging research and commentary from industry analysts, this eBook explores how your sales team can get back valuable time by overcoming some pain points with your CRM, such as low adoption rates, integrations, and data quality.

Sales

One Millimeter Mindset

SEPTEMBER 24, 2020

What happens when strategic business stories become too ambiguous to everyone, including you? Yesterday, we explored whether your compelling business stories are too specific and tactically focused. Today, let’s explore what happens when your stories get lost in the strategic clouds.

Communication 92

Communication Groups Connections Sales 92

One Millimeter Mindset

JUNE 9, 2021

Being professionally valuable to colleagues and clients is an ethical, strategic, and purpose-driven choice. You put the work in to attain those 10,000 hours of mastery. Your value is how you deliver on your professional promise.

Consulting 59

Consulting Brands Meeting Groups 59

One Millimeter Mindset

APRIL 13, 2021

How’s it going? Are you bringing out the cross functional best in your teams? Or do specific team members continuously frustrate and disappoint you? Now, walk around the (virtual) team table. Then, take a different seat at your team’s table.

Consulting 69

Consulting Meeting Groups Report 69

One Millimeter Mindset

APRIL 22, 2021

Have you considered that you created even more professional silos virtually, over the past year? Before you re-enter a physical, hybrid, or continued virtual work environment, consider the virtual habits you consciously or unconsciously developed.

Consulting 67

Consulting Meeting Communication Measurement 67

Advertiser: ZoomInfo

Fact: Good data lives at the core of every successful B2B demand generation strategy. Without quality data, it’s nearly impossible to identify and segment your target audience and create messaging that speaks to their values and interests. Whether you’re stepping into a new position or you’re new to demand generation, learning the tricks of the trade can be, well, tricky. In this eBook, you’ll discover how to improve your demand generation program—and your bottom line.

Data

One Millimeter Mindset

JANUARY 5, 2021

Will you avoid falling into a pattern of professional complacency during 2021? Or do you long for a permanent oasis from ambiguous and uncertain scenarios? When I ask this question to colleagues and clients, like you, the answer is: “a little bit of both, please”.

Innovation 81

Innovation Course Meeting Culture 81

One Millimeter Mindset

MAY 27, 2021

Revenue generation is everyone’s collaborative responsibility, regardless of whether it is stated or not in your job description. Are you engaged in revenue generation or cost containment in your current professional role? Instead of either-or, let’s transform your role into yes-and.

Conference 61

Conference Consulting Meeting Groups 61

One Millimeter Mindset

FEBRUARY 25, 2021

Some days, attaining our February 2021 professional goals feel like running a continuous marathon race, don’t they? Because the finish line seems to move further away, the closer we get.

Consulting 74

Consulting Groups Meeting How To 74

One Millimeter Mindset

OCTOBER 20, 2020

This is a sticky subject, isn’t it? What do you do when clients request to work with certain team members over others? Whether you design, engineer, sell or serve. What is your response?

Groups 87

Groups Communication Meeting Tools 87

Advertiser: ZoomInfo

The evolution of every high-functioning, effective customer success strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Satisfaction won’t cut it. Quarterbacking your customers to long-term success and growth is proven to combat churn and transform customer success teams into revenue-drivers. But where do you start? Download the playbook today!

Customer Success

One Millimeter Mindset

MARCH 11, 2021

Does a continuous learning strategy fit into your professional roadmap? Are you always focused on learning new stuff, different ways of perceiving problems, and additive skills for professional improvement?

Strategy 72

Strategy Roadmap Consulting Course 72

One Millimeter Mindset

JUNE 23, 2020

Do you credibly walk your story talk through every phase of each project? Not only to create a compelling business case or project narrative. End of story. But also, to build strategic relationships throughout the breadth and depth of your own and your clients’ organizations? The never-ending story.

Communication 96

Communication Software Groups Resources 96

One Millimeter Mindset

OCTOBER 13, 2020

Typical customer discovery involves speaking with current and potential customers. Often to determine whether their stated and unstated needs marry up with your current products, services and capabilities. And then decide whether opportunities exist for new product development and innovation.

Automotive 87

Automotive Healthcare Innovation Meeting 87

One Millimeter Mindset

MARCH 23, 2021

Are you delivering human capital value to your organization? Constantly, continuously, accountably and responsibly? That’s a Big Idea and a question to ask yourself every day. Especially as the light at the end of the pandemic tunnel becomes brighter each day.

Consulting 69

Consulting Communication Meeting Engagement 69

Advertiser: ZoomInfo

It's a simple, frustrating truth that you can't predict everything when it comes to recruiting for businesses. At some point in your role as a recruiter - perhaps more frequently than not - you'll need to fill a position quickly and you'll look for active recruitment strategies to do it. However, it's not efficient or cost-effective to be in the active recruitment mode all the time. It's important to also invest in building a passive candidate pipeline. Download the guide for tips that can help you build a recruitment strategy that attracts both active and passive candidates for the best possible mix.

Strategy

One Millimeter Mindset

MAY 13, 2021

Brain cross training is a potent strategy for becoming more professionally visible, cross-functionally relevant, and strategically valuable. And this hybrid skill set is tailor-made for what is new and next in our workplaces. Sound daunting? It’s easier than you think.

Training 61

Training Exercises Consulting Meeting 61

One Millimeter Mindset

NOVEMBER 3, 2020

Are clients reaching out to you about making hard calls? Mine are. Because their businesses are in trouble. And future sustainability appears uncertain. Thus you serve them in ways which may make you both uncomfortable.

Culture 84

Culture Innovation Tools Communication 84

One Millimeter Mindset

DECEMBER 15, 2020

If everyone is an internal client of everyone else in your organization, then who are your customers? Each time I ask this question at speaking engagements , workshops or coaching sessions , attendees engage in a flurry of activity.

Exercises 80

Exercises Report Engagement Groups 80

One Millimeter Mindset

DECEMBER 3, 2020

Are you prepared to have HR leadership conversations which reinforce yesterday and today? Or will you choose to have “those” conversations? You know, the ones that change the way employees, partners, stakeholders and clients perceive your organization?

Leadership 81

Leadership Innovation Resources Culture 81

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Contact Center

One Millimeter Mindset

JANUARY 19, 2021

If your goal is to lead strategically, consider the value of repeatedly seeking new jobs that keep you working in departmental silos. New job. New silo. Same old thing. Depending on your organization’s size, these silos can be big.

Travel 76

Travel Groups Tools Innovation 76